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The Post Office does it... SO CAN YOU

Have you been to your local post office lately? Take the time, make a trip there. Go right up to the window and "LISTEN". Sometime during the exchange between the customer and the postal worker they will ask the customer to buy postal products that most customers had no intention of even considering buying. They always ask you if you need any stamps or mailing supplies. They ask for the sale. Why do they do this? Because it works.

The Galapagos Post Office

Not sure what you can do with this story, but here you go:

Do Bean Counters Understand Brand Value?

A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?

Merger Miseries 6 Bean Counters and Bubbleheads

This article focuses on the lead people who work early in the merger process. They are usually the financial types. I believe this is a mistake. In this article I describe why.

Blog Post Promotion: I've published my blog post. What next?

You have spent some time writing your blog post, you've added an image and a meta description, checked your keyword density and remembered the call to action. You've hit publish, but what comes next?

What To Post Or Not To Post

I see myself as a social media expert. I'm always following the newest trends. I'm like a sponge absorbing all the new gadgets. I'm into feeds, blogs, badges, and different media sites. If it's new, I know about it. I even challenge myself and master it. Then of course teach my friends.

The Last Blog Post

There’s a group effort for bloggers to post their “last post” today. Here’s the premise: If you had one last blog post to send out, what would you say? This is based on The Last Lecture by Randy Pausch.

Post Acquisition Integration

My friends at FeedBurner surfaced today with a post titled Hello? Hellooooo? In it, they explain what they've been up to post-acquisition by Google. Two words - technical integration.

Further to the Barry Bonds Post . . .

The response to the Barry Bonds post through both the PI Blog as well as e-mail has been tremendous. Be sure to check out the comments that have been posted (with more to come), as they are indicative of the prevalent attitudes amongst stakeholders in terms of the Government of Canada’s Shared Services strategy. One question that I am often asked is if “concern with the GoC program is solely an issue of access and lost revenue opportunities,” or if there are “broader implications” that elevate the negative pushback from one centered on entitlement. Specifically, are SME complaints tied solely to fears of lost revenue opportunities (which some consider to be self-serving), or is it indicative of a true erosion of “best value” products and services availability.

DID I REALLY EMPLOY YOU? - Post Interview

Mistakes that can be made in an interview

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