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ROI: Return on Investment or Return on Illusion?
Do we really know what makes up a true return on investment? And more importantly, do we know the cost/benefit ratio well enough to really ignore understanding this elusive construct. Read here for the reality about ROI.

Other post test Related Articles

Do I Practice What I Preach?
At dinner I was pondering the answer I gave on the post How An Entrepreneur Can Protect Himself Post-Funding. Something was bothering me about it and I thought to myself “do I practice what I preach?” (Amy suggested that I should be bothered by my title of the post, which should have been “… Can Protect Himself or Herself …”)

In Summary...
I've been working on various forms of my Master Presentation, pretty much fulltime, for the last couple of weeks. A Post yesterday started a rather vigorous discussion about success "rules" that withstand the test of time. Virtually nothing—you, me, the corporation, the nation—withstands the test of time. And one of the principal reasons is hardening of the philosophical arteries—increasingly rigid interpretations of yesterday's "success" rules.

How to Scientifically Increase Your Conversion Rate
Learn how to test and what to test, to drastically improve your website and increase your sales.

Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.

Excellent Story on the Failure of Monitor110
It's unusual for a founder to write a long thoughtful post on the failure of his company. Roger Ehrenberg - the co-founder of Monitor110 - which shut down earlier this week, did just that on his outstanding post titled Monitor110: A Post Mortem. The post is oriented around Roger's "seven deadly sins":

Back to Basics
Wouldn’t it be great if you could simply take a test proving what you know and that customers would then flock to you based on your test results?

Knowing Is Better Than Guessing
Article Highlights * You don’t need to test more than 5 people at a time. * Test early and often. * Focus on specific flows.

The Usability Factor for your Website
The key, or cornerstone, to your online presence for your Main Street business is your website, suggests Mike Farrell with aspenIbiz Read this short post to understand development guidelines, review criteria, and test tools that are key actions to position your website in the mind of your leads and customers as the hub they desire to go to first.

Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.

The Last Blog Post
There’s a group effort for bloggers to post their “last post” today. Here’s the premise: If you had one last blog post to send out, what would you say? This is based on The Last Lecture by Randy Pausch.

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