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Valentine’s Day: Friend or Foe of the Workplace?
Cupid. Candy colored hearts. Cards. Every February 14th, many people in the United States look forward to Valentine’s Day. In this issue of Astronology we offer you a smorgasbord of Valentine’s goodies. We’ll take a look at the history of the potentially amorous holiday, as well as explore some tips on office-safe ways to recognize the day.
Why e-newsletters can be a marketing recession buster
email newsletters and e-alerts - the new equivalent of an old TV newsflash - are coming into their own as marketing and PR budget tighten. Fast, cheap and as far reaching as your database allows, no wonder print marketing is finding it hard to keep up!

Other postage costs Related Articles

What Guerrillas Know About Email
Guerrillas are well aware that free marketing exists in its most free state as email, which is far more than merely letters with free postage.
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
The secret to lowering you marketing cost
Marketing cost are going up.. • The U.S. Postal Service has increased postage rates again. The latest increase (as of July 2008) has pushed the cost of mailing a letter to 42 cents and upped the cost of shipping magazines and catalogs 20%. This would be the largest increase in decades. • Newspaper advertising costs as well are estimated to increase along with radio and television. • Printers ink and paper cost are estimated to increase.

Could Your Pre-approach Letters be Missing the Mark?
Most pre-approach letters are a terrible waste of ink, paper, and postage. They don’t add any value to the receiver. They produce poor results for the sender.

A FEW SELLING DOS AND DON'TS
DO match and mirror the speed, tone and volume of the other person's voice. DON'T speak in a monotone. DO call for a specific reason such as to provide some information of value. DON'T call just to check in. DO go the prospect's web site first to see if they fit your ideal prospect profile. DON'T randomly send out expensive (your time, material costs and postage) literature. DO tell the truth even if you do not have the answer to a question at that moment. DON'T try to fake like you know the answer to a question you don't.

The Eyes Have It ...See How To Avoid the Pitfalls of Starting a Work From Home Business
There are thousands of business opportunities online and if you are trying to find your way through the plethora of offers you will need to use your eyes wisely to sift out what is genuine and what is fake. Every genuine business opportunity, be it a traditional brick and mortar business, or a work from home online business will have some start up costs. You cannot expect to start any kind of business without some investment - this is normal and to be expected. There will also be ongoing costs associated with your business, so do your homework thoroughly, get all the information you can, ask about ongoing costs up front so you know exactly what it is you will need. This way there will be no surprises, no disappointments and you can factor these costs into your budget for your new business.

Beware Of Hidden Costs In Your Small Business
Obvious costs are usually planned for. However, hidden costs will drain your money and time without your knowledge. These costs in fact are not hidden, but get overlooked when you factor in the major expenses. If you are aware of the hidden costs, you can avoid unpleasant surprises. Besides, small business costs can be reduced to a certain extent by managing the hidden costs.
Direct Mail Is Not For The Faint Of Heart (Nor Weak Budgeted) Network Marketer.
: Direct mail cannot be done cost effectively by the average network marketer. With costs approaching .60 per recipient (when you factor in mailing list rental, label production, printing and postage), and the average consumer receiving over 3,000 advertising messages per day, is it any wonder why direct mail response rates are so low?
How Small Business Mailing Machines Improve Business Efficiency
An explanation of how postage meters can help business efficiency. With the United Post Office in turmoil its important to understand alternative mailing solutions.

Why Postage Meters can help your business
Brief article about the benefit of postage meters. Many offices use postage meters because they have a lot of mail to send out. Businesses like lawyers offices, marketing firms, and accountancy offices are most likely organizations that use postage meters.

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