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Reuse, Repurpose, Reduce: The Secret to Making More Money with Less Effort
Are you struggling to constantly reinvent the wheel when it comes to marketing and growing your small business? Are you so swamped with running your business you can’t even think about putting together new products? If so, then you need to start following the successful small business owner’s secret of reusing, repurposing, and reducing to get more done with less.

Other postcard mailers Related Articles

Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
The Anatomy of a Winning Postcard
This article will provide you with a real lesson in writing compelling copy and postcard marketing.
Do Your Emails Get Read
Recent research by email services firm eROI for Q3 2005 provides the following insights. Micro mailers (with a list size under 5,000) had read rates that averaged slightly over 35% and click rates between 5% and 9%. Those results are well above the broad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.

Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
Planning Your Postcard Campaign
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
Repeat Mailings for More Business
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.

Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.
Leaving His Mark: Hall’s Company Takes Off
Hall’s postcard company was doing well, but he quickly began to worry about his future. Could sales keep indefinitely? No, he decided. It was time for a change.

How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.
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