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Define Your Sales Process - Simplify Your Advertising
To define your sales process, you must think about the steps that potential customer or clients go through before they hand over their money to you. How do they get from not knowing you to becoming a paying customer? Then, you simply create a path for them that makes it easy to follow from one step to the next and then promote it.
Postcard Marketing - Good Things Come in Small Packages
Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination.

Other postcard mailings Related Articles

The Anatomy of a Winning Postcard
This article will provide you with a real lesson in writing compelling copy and postcard marketing.
Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
How to Create Postcard Content
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
Planning Your Postcard Campaign
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
Repeat Mailings for More Business
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.

Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.
Pay Attention
Weight Watchers uses mailings timed to arrive when members are most likely to quit the program -- during the third, fifth, and eighth weeks.
Leaving His Mark: Hall’s Company Takes Off
Hall’s postcard company was doing well, but he quickly began to worry about his future. Could sales keep indefinitely? No, he decided. It was time for a change.

The Mailing Challenge
A lot of time and energy can go into your mailings. Along with a lot of stress.This article covers four things you must avoid in your mailings and four things you must do if you are to get any response at all.

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