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postcard series Tagged Articles
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6 Surefire Ways Copywriting Can Build Your Business
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| AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.
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Other postcard series Related Articles
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The Anatomy of a Winning Postcard
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| This article will provide you with a real lesson in writing compelling copy and postcard marketing. |
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Designing a High Impact Post Card
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| Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers. |
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Postal Service Postcard Mailing Guidelines
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| The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage. |
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Repeat Mailings for More Business
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| Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.
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Who is Your Target Audience?
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| While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success. |
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Leaving His Mark: Hall’s Company Takes Off
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| Hall’s postcard company was doing well, but he quickly began to worry about his future. Could sales keep indefinitely? No, he decided. It was time for a change. |
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On Show
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| Recently I have been watching the rerun of “Life at 1” on ABC TV in readiness for the “Life at 3” series as I am fascinated by all things behavioural and developmental. The series focuses on children and their development from age one and beyond, similar in concept to the Seven Up series. However this series cannot be complete without the children’s parents and siblings being involved.
I am interested in the series because I am a parent, however it is amazing what you can learn about other areas of your life from seemingly unrelated sources. This is such a case. |
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Become a Banner Ad Expert Starting Today – Series II
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| This is the second series in a miniseries called “Become a Banner Ad Expert Starting Today”. In the first series I covered What Is a Banner Ad, The Different Kinds of Banner Ads, What Are They Meant to do and How can You Be Sure It’s Working. If you are finding this part of the series and have not read series I, don’t blame me if you become lost. |
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Become a Banner Ad Expert Starting Today Series IV
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| This is the fourth series in a mini series called “Become a Banner Ad Expert Starting Today.” In the first few series I covered things like “What is a Banner, Different Kinds of Banner Ads, and How to Advertise.” Welcome to Series IV, let’s get started! |
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Become a Banner Ad Expert Starting Today- Series VI
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| This is the sixth and final in the series of “Become a Banner Ad Expert Starting Today.” In the first few series I covered things like ‘What is a Banner Ad, Are There Guaranteed Results, and How to Target Your Banner ads.” Welcome to Series VI, let’s get started!
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