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Keeping in Touch: How to Avoid Return to Sender
I've always been a big postcard sender and this vacation was no exception! Watching me write the cards, one of the friends with whom I was traveling, a woman in her 80's, mentioned how sad it is that she's lost contact with many of her friends over the past several years. She said she doesn't know if her friends are sick, have passed away, or moved, and she doesn't know how to find out.
Guerrilla Direct Mail
Get your profits off to a rip-roaring start with direct mail. To make every stamp and letter count, follow these seven steps and leave your competitors in the dust.
Are You Selling What Your Customers Want to Buy?
How to make sure your customers know you have what they need.
How to Make Your Home a Safe Haven
Our home is our safe haven from the rest of the world. This is more important than ever if you are an adult with ADHD. Home isn’t just a place to store belongings and carry out functional activities such as sleeping, eating and bathing. It is where we are soothed and calmed when we are stressed or upset. It is where we regroup and get centered for the next day.
Don’t Go There-6 Small Business Marketing Mistakes to Avoid Like the Plague
Every promotion you do should give people a good reason to want to know more, and an incentive to do it-right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results.

Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
Why Sales Professionals Should Never Prospect
Prospecting is a monotonous, low output activity that sorts through hundreds or thousands of suspects to produce a handful of prospects. Sales professionals must never waste their time perfornming this activity to gain clients.
Seven easy ways to promote a new product or service
Inexpensive ways for companies to promote their products and services.
Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
Follow Through or Foul Up
As entrepreneurs, we are usually great at coming up with ideas to promote our business. We know that it's not rocket science, and yet we struggle time and time again getting our ideas off the ground. This isn't really surprising because on top of wearing our marketing hat, we are also wearing our operational, financial, IT and HR hats. Yet when we look at all the different roles we have to play in our businesses, it is truly our sales and marketing hat that can fast track our business to the next level. So how can we ensure that we allocate it the time it deserves? More importantly how do we know that we are fully following through?

Top 7 Things You Have to Know to Market and Grow Your Small Business Effectively
My experience working with hundreds of small business owners has shown that while you might get by for awhile solely on referrals and word of mouth, typically that’s not going to be enough over the long haul.

Marketing to Wealthy Consumers - 3 Marketing Strategies That Work
Marketing your products and services to wealthy consumers doesn't have to be a mystery. Do you have a service that attracts these wealthy buyers? Does your product have the built-in quality factor that this demographic desires? Will your service make them look good?
Retail Marketing
Targeted Marketing can make a big difference in customer retention and specific sales efforts
Home Business Expert: How To Advertise In Print Media
Like any other business venture, how to advertise in print media is also a significant issue even in your home based business.
Entrepreneurs – How Do You Ride The Turnover Cycle?
You have a great month and make more than you thought possible, but the next month your sales are much lower and by the third month they are almost non existent. What happened and how on earth do you survive this situation?
New laws protect the privacy of Social Security numbers for New York residents
Quick summary of legislation in New York regarding employers' responsibility for privacy of Social Security numbers.
POWER Points to Ask BEFORE You Write a Single Word of Copy
Do you really know where to start when you're writing promotional copy? When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process. There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.

Postcards and Stamps Are Far Cheaper Than Gas
With the continual spiraling prices at the fuel pumps, those involved in the goals to increase sales and business building are making some hard decisions. Is deciding between a stamp and a gallon of gas a hard choice? So why not use more stamps and less gas if your goal is to increase sales?

10 Customer Service Tips to Build Loyal Customers
It costs about 3 times more to find a new customer than it does to retain an existing customer. What does that mean? For most businesses, your best investment can and should be in keeping your existing customers happy, rather than always chasing new customers.
3 Key Elements of Direct Mail
In this day of Internet marketing, direct mail is still relevant and can be done cost effectively. This article explains how.
GCD Explains Direct Mail Basics
Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail.
A Ridiculously Easy Way To Increase Sales
So What Does Stir The Pot Mean? I'm sure you've had this happen. (in fact - you may be experiencing it at this very moment) You've been busy. Or distracted. Or focusing on something else (whatever that may be). And during your "mental absence" your sales have slowed down -in fact, there's nothing simmering at all. And you're starting to panic. Lots of heavy breathing, heart racing, 3 am wide-awake moments (and George Clooney nowhere in sight!) Get out Your Wooden Spoon Lady! It's time to stir things up a bit.
The Benefits of the Postcard Campaign
Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.
How to Create Postcard Content
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
Hey Online Business Upline -- I Quit!
Those are words you never want to hear when dealing with your online business. We all hear about the 95% who quit, and as an upline in your organization, it is up to you to keep this from happening. I want to give a few tips to help keep your downline motivated, informed, and focused on their business. If they quit, not only...

Other postcard Related Articles

Doubling Your Postcards ROI
Would you like to double your return on any "lead generation" postcard marketing campaign you launch? This article will show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."
The Anatomy of a Winning Postcard
This article will provide you with a real lesson in writing compelling copy and postcard marketing.
Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
How to Create Postcard Content
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
Planning Your Postcard Campaign
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
Repeat Mailings for More Business
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective.

Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.
Leaving His Mark: Hall’s Company Takes Off
Hall’s postcard company was doing well, but he quickly began to worry about his future. Could sales keep indefinitely? No, he decided. It was time for a change.

Keeping in Touch: How to Avoid Return to Sender
I've always been a big postcard sender and this vacation was no exception! Watching me write the cards, one of the friends with whom I was traveling, a woman in her 80's, mentioned how sad it is that she's lost contact with many of her friends over the past several years. She said she doesn't know if her friends are sick, have passed away, or moved, and she doesn't know how to find out.
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