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Take Your Elevator Speech to the Next Level in 5 Simple Steps
If you do much networking, chances are you’ve delivered your elevator speech before. But even if you never go to a networking meeting, you still have plenty of opportunities to harness the power of a persuasive elevator speech.

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How Would You Ever Know
When you haven't paid much attention to the care and feeding of your most important outside audiences, is it likely you'll know they are placing a hammer lock on your operation in time to limit the damage?
RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

George Soros isnt bearish on the British pound anymore yet his former partner Jim Rogers is
Which way do you feel the British pound will go next? See how George Soros and Jim Rogers weigh in on this.

Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.
Marketing Analytics – the 411 on Generating Business Leads
How can MC Hammer still fill concert halls? His secret is simple: marketing analytics.
Sound As A Pound....For Now!
Yesterday, the Bank of England vote unanimously to leave the size of its asset purchase plan unchanged at 175 billion pounds and voted to leave interest rates unchanged at 0.5%. This is seemingly good news for the Pound in the near-term, as the currency markets are reflecting this morning with the British pound up vs. other currencies. But what is the outlook for GBP going forward?
The 800 Pound Gorilla Problem
I was at a board meeting recently where the board and management was discussing the company’s market position. This is a strong company that leads its market and, as a result, one of the board members stated that we were “the 800 pound gorilla in the market.” In my world view, the market was still relatively small so I suggested that we were the 12 pound gorilla. While this got a chuckle, it was instructive and moved the conversation down an interesting path.
Referral Network Marketing
Referral network marketing might be one of the most underrated marketing strategies in business right now. In an age with twitter and Google Adwords, slick commercial campaigns and YouTube being the norm, people often forget about word of mouth and a simple business card. Having something tangible in someone’s hands has been replaced by “hey, check out my site.” I’m not saying this is a bad thing, far from it, but don’t neglect one tool because the others look so new. Even astronauts carry a hammer (it’s a nice one that cost the taxpayers $25,000, but it’s still a hammer). Referral network marketing is about branding yourself, branding your business, and having your current contacts make leads for you. In short, it’s about looking good enough that people will talk about you to others and spread the word about you and your service. In
The 600-pound Gorilla: How to Reduce Money Fights in a Relationship
Few issues bring out the worst in relationships and couples like money; in fact, it’s the number one reason couples fight. Couples rarely address their emotions associated with money, and so it usually becomes the 600-pound gorilla in the relationship. Here are a few tips to help you address your 600-pound gorilla:
Are You Marinating Your Network Marketing Prospects?
How we handle a prospect will determine whether or not they will join our team. Do we attempt to hammer away at them until all of their objections are resoled? Or do we marinate them slowly, focusing on their needs and how our company can assist them in filling their needs.
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