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Promotional Products Industry History and Overview
The introduction of promotional products dates back around 200 years. They are of the view that this concept was originated when the then President George Washington created commemorative buttons for his campaign which were an instant hit. The introduction of this convention also goes to Jasper Meeks, a printer in Coshocton, Ohio, when he persuaded a local shoe store to contribute book bags embossed with the store name to local schools. Since then promotional products have become a rage among companies almost all over the world.
Promotional Products are a Key Ingredient in Integrated Marketing
A look at how promotional products should be a key ingredient in your marketing campaign, backed up with some statistics from the Promotional Products Association International.

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A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

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