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What is Your PR IQ- Part 1
Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.

Social Media, Marketing and the ROI Dilemma

Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious.

The Secret to Successful Inbound Marketing
Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss.

Features of a PR campaign
A PR program means to communicate with your target audience and it doesn’t need to be complicated or expensive. You can choose from a variety of simple and inexpensive activities that will help you achieve your business objectives.

PR for Beginners
News releases are a great way for companies to establish credibility and build brand identity. An effective PR campaign requires a properly crafted and delivered news release. This article provides helpful tips on writing and formatting an effective news release to improve your chances of getting it published and gaining valuable exposure for your company and its products or services.

Style, Grammar, Spelling and All That Other Fun Stuff
Remember, content is just one part of your release. The form, look, and style is every bit as important.

Creating a Marketing Success Strategy for Your Book

Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books!

The Benefits of Personal PR
A professionally planned and targeted personal PR campaign will deliver professional benefits and more. By focusing clearly on your aims and objectives from the outset, your chances of personal PR success will increase dramatically.

Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public. A personâ€™s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they donâ€™t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and thatâ€™s why a well planned public relations campaign is so very important to building a medical practice.

Developing A Successful Social Media Approach

Facebook hit the 500 million mark in July, 2010. If Facebook were a country, it would rank third, behind the Peopleâ€™s Republic of China and India and around 190 million ahead of the United States. Twitter, LinkedIn, and YouTube are growing at a steady pace. So, whereas itâ€™s clear that social media is a major force in the world of marketing and communications, it still can be a daunting task to figure out exactly how to effectively utilize these various sites. Itâ€™s often the case that a company spends more time working on a social media campaign than benefitting from it.

Shift Your Marketing Now For Success in the New Year
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...

Is There a Vaccine for Social Media?

With the upcoming segment "Socially Branded Journalism: Crossing the Generational Divide," in which I talk with Dr. John Tantillo regarding social media and the "personal branding" phenomenon's impact on the difference between opinion and research-based news, one cannot help but consider the ongoing debate regarding vaccination. It is an area in which after considerable personal research I believe remains a complex matter of competing truths and partial-truths where both sides of the issue are to a certain degree obfuscated by self-interest.

The Secrets to Successfully Landing Media Coverage

When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

How to Pick the Right PR Firm for Your Company
Picking the right PR firm can make or break your campaign. You need to be able to communicate with you representatives. You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move. If you pick wisely, this could be the start of a successful and profitable relationship.

I love it when a plan comes together!
PR can be a great way of bringing in new business, and it's a huge thrill for me when it happens for a client. It's why I love my job!

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

You Never Know Whos Watching Listening or Reading
What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits.

Yes You Do Need more Media Training
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Effectively Marketing Medicine

Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

What If I Don’t Launch A PR Campaign?
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.

Tracking the Return On Investment of Your PR Campaign

There's an old sales adage that says "People buy from people they know, like and trust," and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions. Not that we would suggest that small businesses use PR to the exclusion of all other marketing tactics, but a healthy dose of PR, combined with a little advertising, direct mail, or other tactics, can provide a big sales boost for many small businesses.

Survey shows Internet users prefer PR to ads

In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into the reading habits of young people. "Ragan’s PR News Daily" noted an ARAnet poll based on polling by Opinion Research Corporation, showing that Internet users prefer PR over advertising.

Don't Just Think PR, Do PR
It’s hard to make the decision about HOW to promote your business. With so many options, it’s easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don’t just think PR, do it!

PR for Entrepreneurs

Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

Social Media as the Agent and Engine for Change
Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

4 Secrets to Developing the Perfect PR Pitch

You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. I covered some ways to develop a dynamite PR pitch in a previous article, take some time to review those but also keep the following tips in mind.

The Seven Deadly Sins of Public Relations
How to avoid the most common PR mistakes

PR Doesn't Stand for "Press Releases"
How to think about the big picture of public relations

DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?

As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

PR Brainstorming Tips
This article features tips to brainstorm your own PR campaign. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give, and anecdotal stories.

Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

PR for Fashion Designers

Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. The approach I suggest focusing on is to have a number of media pitches, stories and hooks that you can present to various media outlets that don’t have a thing to do with celebrities. Using this approach, you and your fashions are the stars. Then, after you’ve made your splash and established yourself through the media as a hot designer, maybe, just maybe you’ll let one of those celebrities wear them.

Broadening Your PR and Media Bull's-eye

We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. This doesn’t mean you shouldn’t pitch your main ideas, but that you expand them, come up with new angles, think beyond the obvious. Remember, your job is to meet the media’s needs. Broadening your scope will help ensure your success.

Success Secret: Sell Your Value, Not Your Service or Product

The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. What is the value or effect that your product or service offers your customer? Focus on that. Sell your value not your product. Once you’ve defined your value, find the media mix that best fits your business or company.

Breaking Out the Ruler: A Guide to Measuring PR Efforts
Key Messages. Strategies. Tactics. These are the first things that pop into our minds when generating a communications plan. We get so caught up in the creative ideas and unique twists that we forget to ask, "What did we achieve?" We would say the most critical part of a PR campaign is measurement.

The PR Success Connection
Effective media placement isn’t about wanting to be a star or wanting to appear on the media – it’s about success. It truly is about the bottom line. It’s about establishing yourself as an expert in your field and zooming beyond your competition.

How to Use the (New & Old) Media to Build Your Business and Land More Clients
Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.

Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.

The YouTube Star Making Machine

More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.

John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena

It’s pretty amazing what a video on YouTube can do. For example when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD.

How We Sabotage Our Own PR Campaigns
PR coach Paula Gardner looks at the most common ways we often undermine all our hard PR efforts.

How to Communicate with Traditional Media Effectively

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor.

Illuminative Marketing: Creating Business By Offering Benefits And Solutions

How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? It’s time to change your marketing, branding and public relations approaches. Shift your focus from selling a prospect, to attracting a client. How? The trick is to shift from a traditional marketing approach to one that focuses on your value. Shine a light on problems and offer solutions. Illumination equals attraction.

Nailing A TV Interview

Print interviews are usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows. The same is often the case with radio. If you’re calling into the show, the interviewer has no idea what you look like, what you’re wearing, and if you’re in your living room or by the pool. Another upside of those types of interviews is that you can write out cheat sheets that you can refer to. But TV is a whole different animal. The following is your TV media appearance drill.

Preparing for A Media Interview

Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.

The 15 Most Important PR Questions

Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Keep reviewing your questions and refining your answers. Once you’ve written out your responses, you’re set to launch; use this as your roadmap.

Obama’s “Birther” PR Mistake

If there was a video that showed President Obama being born in Hawaii and that video was released to the media, it wouldn’t matter a bit. The Birther movement revolves around accusations and diversions and you do not (and more importantly you cannot) battle that type of attack, at least via the media, with facts. The Birthers are akin to a religious cult; you are not going to weaken their faith with something as cumbersome as reality. Obama’s strategic PR mistake was that he began to take them too seriously. He then took them on by trying to put out fire with gasoline.

Talking In Media Morse Code
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.

How to (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance.

Recession-proof PR
Hard economic times are, ironically, the best times to aggressively launch a PR campaign.

Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.

Why You Absolutely Do Need PR To Succeed

Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

From envelope stuffing to Tweeting – the ever-changing face of the PR industry
When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening’s post – timings and embargoes were a lot less relaxed when compared with the industry in 2011.

Talk Shows Rule Daytime TV – Now Learn how To Book Yourself

Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

When & How To Call The Media

You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.

To Phone or not to Phone (pitch) The Media

You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Pitching Lessons

To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Why You Don't Know That- You Need PR
Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on.

Viral Marketing vs PR
PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

The Online PR Media Myth
You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril.

Forget press coverage; Internet PR rules!!
A web orientated PR campaign can be much more effective and immediate than a traditional online one. Paula gardner of www.doyourownpr.com gives her suggestions on how to go about it!

Why Media Training is a MUST
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.

Taking Your Business' Marketing In Your Own Hands – and Winning

At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!

Launching Your Own PR Campaign
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

Garber on Business: Your PR Checklist for success
Companies and individuals wanting to enhance their self-promotion can benefit from doing a little strategy work before starting a new PR campaign.

How to Maximize Local PR

Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.

Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga

There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it. But if you’re looking to build a different type of image and create a strong lasting brand, perhaps consider a different approach. When it comes to traditional media, think long and hard about your stories and how you want you and your company to be perceived.

Developing A New PR Approach
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

The Holiday Season: A Marketing Opportunity & A PR Necessity

The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009, according to ComScore, - and that was just Thanksgiving!

Just like a good recipe, marketing is all about the MIX!
Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time.

The PR Power of Statistics and Numbers

People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.

You Don’t Have to Be in a Major Media Market to Benefit from PR

If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.

You Don’t Have to Be in a Major Media Market to Benefit from Public Relations

Branding Your Company Using PR
PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.

PR Evaluation – A Practical Approach

‘Experts’ suggest that 10 percent of the PR budget should be devoted to evaluation. That’s a lot of resources, especially for a small budget PR campaign. But with clear objectives it should be possible to devise common-sense measures of return on investment and the real impact of a campaign. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Publicity and Promotion
Before you set out to plan a media relations campaign, you need to know what media your target audiences are interested in and reading.

Should I Handle My Own Public Relations Campaign
Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point.

International PR Strategies Subtle nuances create huge impacts
Act locally, think globally has never rung so true as when running a multi-country campaign. It’s essential to the campaign’s success to think in regional terms.

Before Launching Your SEO Campaign
Preparation is the key to a successful SEO campaign. Read on to find out how to give your campaign the best chance for success.

Planning Your Postcard Campaign
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.

Focus your marketing campaign on your offer
Your campaign should focus on the offer itself - don't pack it with everything you want to say about your company and your product. After all, your campaign is a sales process - if you dump all of your info in their lap at once, your message is diluted and your prospect will be overwhelmed.

Four tips to get your PPC campaign started
Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well. Therefore we have decided to invest our time into revealing four of the essential elements that can help your campaign achieve a high ROI.

Why Radio 6 smells like salad cream
The current campaign to keep Radio 6 reminds me of the campaign a few years ago to keep Heinz salad cream.

10 Ways to Get the Most Out of Your Retargeting Campaign
What is the best way to optimize your retargeting campaign? Here are 10 tips for getting the most out of your campaign.

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