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pr event Tagged Articles
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What is "sustainable growth"?
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| Everyone wants growth. Even if individual approaches vary - in strategy, style, culture or speed - few directors really want to see a reduction in revenue, and fewer want a reduction in profit. We all want more: even when our aspirations have evolved to include a "triple bottom-line" of "people, planet and profit".
There are certainly some independents who want to work fewer days per year. Even they however still want to achieve more in those days that they do work, and wish to secure their future pipeline of customers.
Before exploring the benefits of sustainable growth, let's begin by understanding what "sustainable business growth" actually means in practice. We can summarise this in nine key characteristics:
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Other pr event Related Articles
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Marketing 201: Networking Goals
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| Have you dreaded going to a business event? While at the event, found yourself wishing that the event would end soon so you could go home? Once at home, you then wished you were more outgoing and could connect with people at the events?
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How to ‘let go’ of a situation you obsess about in your mind
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| Most people I talk to have at least one situation in their life that they ‘hold onto’, and can’t seem to let it go. Sometimes it’s a recent event, like how a meeting or a conversation went; sometimes it’s an event in the past like the breakup of a business partnership (or a personal relationship), or being let go from a job. |
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Using New Event Marketing to Promote Your Small Business
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| Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference? |
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Is an Excellent and Engaging MC Essential for your Event's Success?
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| You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success? |
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60-Second Commercial
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| At some point during a networking event, you will have a chance to talk about your business - whether it's a formal part of the event where you speak in front of everyone or it's during informal one-on-one conversations. You need to have a 60-second commercial prepared and memorized before attending the event so that you can easily, calmly, and succinctly talk about your business. |
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Guest Post: From Nateedmondson.com
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| I don’t want to publicly criticize anyone in particular, so I’m going to try and be careful with this explanation, but the reason I started thinking about this whole “God thing” idea is because of a recent use of the phrase that I thought seemed a little skeptical. There was an event that had been planned for months and about a week or so before a few details hadn’t been worked out yet. Thankfully everything ended up working out and the event was a success. After the event was underway and all systems were functional one of the leaders of this event made the statement, “man.. it’s just really a God thing. We had a lot of last minute details fall through on us and I’m just so pleased God worked everything out to his glory..” |
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3 Simple Ways to get RESULTS at your next event
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| Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event. |
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Calculating Probability in Your Business Success
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| Much success in business can be calculated by using simple laws of probability. When we say that one event is more probable than another, we mean it’s more likely to happen. The branch of mathematics called probability tries to express in numbers, statements of the form: An event (A) is more or less probable than an event(B). |
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What do you do when ‘da bomb’ bombs? Good advice for event planners who don’t live in a perfect world…
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| In a perfect world, every meeting would come off without a hitch, every audience would leave enlightened and motivated, every client would be a hero, and you would never have heard of anyone called Murphy.
But we don’t live in a perfect world, and statistically, it’s simply not possible for every event to be a success. So I turned to some of my more experienced friends in the business people who have seen it all. I asked them a simple question: ‘Imagine you were giving advice to a newbie event planner or bureau agent, after the event he or she just handled went south…. what would you say?’ |
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The Value of Connecting
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| “I am so tired of going to business meetings that turn into social event – they are a waste of time”.
Attending a networking event or business meeting is only as valuable as you make it. Many of us tire of attending events where we feel it turns into a social event – and we wonder at the value we receive by attending. Sure we may get a meal, or free drink or snacks – but let’s be realistic – it takes time out of our schedules and costs money too. |
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