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Tips on taking your thought leadership campaign to market: Six - online
This is the sixth and final article in a series on how to take your thought leadership campaign to market
Tips on taking your thought leadership campaign to market: Four - media
This is the fourth in a series of six articles on how to take your thought leadership campaign to market.

Can thought leadership survive without online?
The traditional way we communicate with our stakeholders has changed. It is no longer about communicating to them but rather with them with. Online and social media play a major role in this and it is a role that has serious implications for becoming a thought leader.
How to Keep Your PR Clients Happy in a Tough Economy
As potential clients struggle with dwindling budgets, PR practitioners must deliver more bang for the buck. This requires walking a fine line to create value for clients without falling into the trap of over-servicing the squeaky wheels.
From envelope stuffing to Tweeting – the ever-changing face of the PR industry
When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening’s post – timings and embargoes were a lot less relaxed when compared with the industry in 2011.

Other pr practitioners Related Articles

Getting Paid What You Are Really Worth as an Accounting Firm
Finding an accountant in North America that feels like they get paid what they’re worth by their clients is like finding a unicorn in your backyard – a rare find. The reality is that most accounting firms I’ve worked or spoken with feel that they are underpaid regularly. Face it, members who work in industry must face their employers on an annual basis with respect to remuneration. As public practitioners, you must do it on a daily basis. For many practitioners, one look at their billings, WIP, recovery or receivables usually shows that they’ve been turning a blind eye to what all this is doing to their cash flow. In this article, I will share with you some very specific things you can do to get paid what you are truly worth.
Marketing Strategies, Tactics, and Techniques
Book Review of A Handbook for Practitioners
Online Public Relations
Book Review -- A Handbook for Practitioners – By James L. Horton; 296 pages, ISBN 1-56720-406-6, Quorum Books, Westport, CT, May 2001
The Secret Life of Coaches
How clients use other subjects to distract themselves and their practitioners from getting to the real problems.
Measuring and managing social performance
In recent years donors and practitioners have demonstrated a renewed interest in and commitment to understanding how to reach poor people effectively, assess their level of poverty, and judge the social performance of MFIs.

The Ultimate Marketing System – The Forgotten Pillar
Lean Six Sigma Practitioners always realize that the training is what makes the processes work. Without, old habits stay the same and new habits are never developed. Nor are these new habits expanded to the greatest extent. It happens in marketing too.
MLM Systems Why They Don’t Work
MLM systems do not work for a number of very clear reasons. This article will show a number of factors that stop MLM practitioners from building large organizations in the network marketing business world.
The Business Owner's Challenge: Manager or Practitioner?
One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?
Many businesses build their brand by educating potential customers. Informative, high quality content promotes what they do and demonstrates their expertise. However, it pays to think of your content as the vehicle – i.e. content is plentiful and everyone has some!
One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?
How To Get Your Ideal Client’s Attention
Often time’s holistic practitioners just don’t know how to speak to their prospects about what they do. We get distracted by using industry lingo and talking about the processes and the methods by which we help our clients. And we overlook the importance of what we’re saying and how it will be interpreted.

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