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Back-to-basics Marketing: The Proof Is In The Pudding:
Who else wants to rediscover why you must offer proof that what you say your products, services or ideas will deliver will actually deliver
The Seven Deadly Sins of Public Relations
How to avoid the most common PR mistakes

Other pr tactics Related Articles

In Your Face Marketing
This article stresses the need to include aggressive marketing tactics in your marketing plan. This will increase your business referrals more than exclusively using passive marketing tactics.
PR Time for a New Playbook
As this article suggests, building your PR playbook around communications tactics is self-defeating. Instead, use your tactics as originally intended, to carry messages. What must come first is an aggressive public relations plan such as that outline above that targets key stakeholder behavior change leading directly to achieving your department, group, division or subsidiary objectives.
Public Relations Mixup
Communications tactics? Just use them for what they are, tactics, not a substitute for your primary public relations egffort.
Top 10 Secrets of the Marketing Process
If my previous post confused you, it's because of the difference between tactics and innovation. Try these 10 ideas to get you started down the path of scientific marketing tactics:
10 Things You MUST Do to Drive Massive Traffic to Your Local Small Business Website
There are multiple tactics that you can – and should – use to make people aware of your website and to encourage them to visit. Each one of these tactics is very simple to do – BUT you can’t just do one.

Three Ways to Increase Sales
It seems that everyone is loaded with ideas on how to increase sales (so why shouldn’t I join the pack too?) Some of these ideas have to do with marketing tactics. Others deal with selling skills. And yet others have something to do with the phases of the moon and sacrificial goats. Most of these ideas are good and work to one degree or another. I, however, want to discuss three blatantly obvious tactics that may have alluded you.
Counter your Customers’ Negotiation Tactics
Be prepared for customer negotiating tactics by determining your response before your sales call. Don’t be blindsided into giving away something you did not intend to. Your customers may attempt to improve their outcome at your expense (lose-win). Negotiating tactics tend to turn the focus away from legitimate negotiable items and ask for concessions based on irrelevant issues. Sometimes negotiation tactics are used unconsciously (see example below). Tactics have persisted and are touted in some negotiation books and training workshops because they are effective at least in the short-term. Their long-term effect is to hinder relationship building because your customer does not want to feel that you are taking unfair advantage.
Creative strategies I used to grow my business during a recession
Here are a few marketing tactics my marketing firm did to grow our business over the past 2-years and these tactics worked very well...
10 Web Marketing Tactics That Stand Out I
Web marketing tactics are a scheme that would help you demystify internet marketing. The objective of such tactics is to increase your profitability. This is accomplished through increasing the number of your web visitors, which in turn, increases your sales conversion.
Internet Marketing Tactics That Really Work
I'm always looking for great Internet marketing tactics since I run my own Internet business. I often come across a great deal of different tactics that are available. It is better to start out with tactics that have been successful for others in bringing in great results. I believe the four tactics that I listed is the most effective ones.
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