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Three Things That Kill CRM (...and how to counter them)
According to the best research I can find, roughly 2/3 of CRM implementations fail. How can this be? After so many years why haven't sales leaders and CRM vendors figured this out?

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Taking Your Career to the Next Level
The voice on the other end of the phone echoed with anxious desperation familiar to any sales pro struggling to make quota. " I´ve just got to get my career to the next level," she sighed. "What level do you want to reach?" I asked. "Do you know the level you´re stuck at now?" "I could tell you how my manager describes my current production level," she answered, "but it wouldn´t be very lady-like." For this sales pro, like many others, getting to the next level is merely a figure of speech. It´s slang for improving sales figures, breaking through one´s current production plateau. She probably won´t attain next level until and unless she knows what the levels of selling are and the impact they have on personal sales productivity

Lesson #4: In Order to Get Ahead, You Must Take the Lead
“It's not like you just sit back and eventually it's going to happen,” says Case. “It's going to happen when people make it happen, and you have to kind of have a strategy that is pragmatic at one level, so you can hang in for the long run, but proactive in another level, so you can actually try to accelerate the pace that it's going to take for something to take off.”

How to Begin and When Necessary Amicably End a Business Relationship
As a small business corporate lawyer, I see value in ending business relationships as amicably as they began, sometimes with compromise and always with the application of a pragmatic approach. The value of an amicable end can be measured in time, money and an on-going network of professional relationships.

Attitude Adjustment Time!
After reading a recent pragmatic article about how to handle this uncertain economy, I asked myself this question: In light of what we hear about falling stock prices and rising gas prices, what will we do internally to make the best of this time?

Four Tips to Keep a Company Dinner on Positive Footing
These are unstable times. Though that may not be cause to celebrate, it is the perfect time to invite coworkers into your home - to brighten each other's spirits, find refuge from stress, and - because there's nothing wrong with being pragmatic - save on a giant restaurant bill.

Leadership: Now More than Ever!
Winston Churchill is a hero of mine. Partly, I think, because he wasn't perfect. He was neither an obvious hero nor someone acknowledged early on to be the leader that he eventually became. He just put his head down, plowed through and never gave up. He was honest and hard-working, pragmatic and passionate. Sound like any small business owners you know?

An Accountant or a Leader - but rarely both
Sometimes I think that the world is divided between the people who make things happen and those that account for it. I know it is an over simplification but all the personality assessments, type indicators and their like break us into four types: The Pragmatic, the Analytical, the Amiable and the Extrovert.

Upgrading Performance Closes More Sales: Lessons learned from 14 year old hockey players
Performing at your highest level is difficult to do over and over again. It’s not your talent that fluctuates. You may alter and upgrade your game plan and knowledge level, but at the end of the day true high-level performance seems to be driven by something other than talent alone. I believe winning at the highest level, closing the biggest or the most sales, is based on the energy you bring – with all other factors being reasonably similar.

2011 in Review for Mad Marketing TV
Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. Jeff Ogden of Find New Customers is the show host.

Only A Level Players Need Apply
“A” level players want to work with other “A” level players. It makes them better, stronger and even more productive. So, the question is how much time and energy and effort do we spend trying to make “B” level players into “A” level players? How much success have we had? How about instead today we make a commitment to go out and start finding and bringing in“A” level players.

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