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Bringing America Online: Case Changes An Industry
When Case entered the world of computers in the late 1970s, personal computing was still a relatively foreign concept. “I remember even when I was in college and writing, sending resumes out to different companies, my cover letter really talked about, ‘We're about to usher in a new visual age, and with two-way televisions and more of an electronic frontier,’” recalls Case. “Most people 25 years ago, I think, thought I was a little bit loony, but I just believed. And so I just kept pursuing that.”
Steve Case Quotes
Steve Case Quotes

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Lesson #4: In Order to Get Ahead, You Must Take the Lead
“It's not like you just sit back and eventually it's going to happen,” says Case. “It's going to happen when people make it happen, and you have to kind of have a strategy that is pragmatic at one level, so you can hang in for the long run, but proactive in another level, so you can actually try to accelerate the pace that it's going to take for something to take off.”
How to Begin and When Necessary Amicably End a Business Relationship
As a small business corporate lawyer, I see value in ending business relationships as amicably as they began, sometimes with compromise and always with the application of a pragmatic approach. The value of an amicable end can be measured in time, money and an on-going network of professional relationships.

Attitude Adjustment Time!
After reading a recent pragmatic article about how to handle this uncertain economy, I asked myself this question: In light of what we hear about falling stock prices and rising gas prices, what will we do internally to make the best of this time?
Four Tips to Keep a Company Dinner on Positive Footing
These are unstable times. Though that may not be cause to celebrate, it is the perfect time to invite coworkers into your home - to brighten each other's spirits, find refuge from stress, and - because there's nothing wrong with being pragmatic - save on a giant restaurant bill.
Leadership: Now More than Ever!
Winston Churchill is a hero of mine. Partly, I think, because he wasn't perfect. He was neither an obvious hero nor someone acknowledged early on to be the leader that he eventually became. He just put his head down, plowed through and never gave up. He was honest and hard-working, pragmatic and passionate. Sound like any small business owners you know?

An Accountant or a Leader - but rarely both
Sometimes I think that the world is divided between the people who make things happen and those that account for it. I know it is an over simplification but all the personality assessments, type indicators and their like break us into four types: The Pragmatic, the Analytical, the Amiable and the Extrovert.

How to Align your Corporate Strategy
A recent article covered the symptoms of corporate strategy misalignment and 3 common causes of strategy misalignment. Take a look back at those articles to understand what happens when corporate strategy becomes misaligned and what causes it to go out of whack in the first place. When corporate strategy is aligned throughout the entire organization, operational initiatives are working in sync with strategic goals and desired outcomes are much more likely to result. Thus, understanding corporate strategy misalignment is critical for any business leader and knowing how to correct a misalignment is essential.
Can We Remove Risk From Our Strategy?
If you could, wouldn’t you choose to test your organization’s strategy before gambling your business and your career on the assumption that the strategy is right? This article contains a short list of tactics to help remove some of the risk from your strategy.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

2011 in Review for Mad Marketing TV
Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. Jeff Ogden of Find New Customers is the show host.
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