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Your pre-call & post-call checklist
How well did your last sales call go? Did you achieve what you set out to achieve? Do you know what your next course of action will be with that customer/prospect? Do you have evidence that a real sales opportunity exists? Using a pre-call and post-call checklist is a very useful process when assessing the effectiveness of your sales calls.
Close More Sales
As sales people, we would all like to close more business, more quickly, at higher margins. Unfortunately, we often do our closing activities at the final presentation and are met with put-offs or think-it-overs. If we find that we are running into stalls and objections after we’ve presented, we must recognize that we have laid inadequate ground work. In other words, it’s not the closing that is the problem. It is the opening and the process that followed.

Other precall Related Articles

HOW MUCH PRE-CALL RESEARCH IS TOO MUCH
Excerpt: There has been a great deal of questions in my workshops lately about how to use email in conjunction with leads coming off the Internet. How do you know if you have research before following up? How can you use email as an effective tool to create specific follow-up action steps? With that in mind, here is an example of an email I received from a company we'll call " WeKnowItAll Company".
What is Your "Pre-Call" Routine?
Wrap your head around these six steps to a better result on the golf course and in the marketplace! The steps that you take mentally before you take the shot in sales or in golf will often play a considerable role in the result of that shot. What are you thinking? Many of you know that I am a bit of a golf nut. In fact, I am in the middle of writing a book on the 18 analogies between the profession of sales and playing golf. Recently, I read an article in GOLF magazine written by PGA Tour pro, Hunter Mahan in which he described how he “pressure-proofed” his game to make him more mentally fit for competition at the highest level. By turning to sports psychologist, Neale Smith, he developed a step-by-step “pre-shot routine” that I found to be very applicable to the preparation necessary before a sales call.

Your pre-call & post-call checklist
How well did your last sales call go? Did you achieve what you set out to achieve? Do you know what your next course of action will be with that customer/prospect? Do you have evidence that a real sales opportunity exists? Using a pre-call and post-call checklist is a very useful process when assessing the effectiveness of your sales calls.
Experience is not a substitute for the pre-call plan
Every now and then it's a good idea to re-visit one of those "everybody knows that" concepts and do a hard-nosed self-assessment regarding our personal sales performance. Always, always pre-plan every sales call, right?
Pre-Call Touch: A Creative Way to Make Prospecting Appointments
Here's a situation. You have created a list of 20 highly qualified prospects. You've researched them, and you know that these 20 people hold your prosperity in their hands. But they don't know you, have never spoken to you, and aren't inclined to drop everything and see you. How do you get to see them? You can do what everyone else does. Send them an email. Maybe leave a voice mail message. Then be really frustrated that no one calls back. Or, you can do something a bit different, and much more creative.

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