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Lesson #3: Find What Works and Stick With It
Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it?
Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Lesson #4: “Competition brings out the best in products and the worst in men.”
The introduction of television might have come following the conclusion of one of the most deadly wars in human history, but with it came an entirely new war – the war to dominate the burgeoning communications industry.

Throwing Caution to the Winds
I am often asked whether entrepreneurship comes easy to me. The answer is yes and no.
iPhone 3G S – The fastest iPhone announced
Almost 2 years since Apple first introduced the iPhone and selling more than 21.4 million units since, comes a new version bringing more features to the ever popular smartphone, the iPhone 3G S, where S stands for speed.

An Elephant Sized Sales Tip You Need Now
Look Down Lady - There's An Elephant On Your Foot! (And this is a pachyderm in dire need of a pedicure.) This is the ELEPHANT that hardly anyone ever asks about with their potential customer: "Who was your previous supplier and why are you unhappy with them?" Don't be sooooooo afraid of mentioning your competition because you're terrified you'll lose the sale too. A BIG, elephant-sized mistake that would be. Pssst. You need to know what your customer's expectations are of you. You need to know what made them so unhappy with their last supplier that they dumped them (or are considering it)

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Building a Foundation for a Stronger Company: Hope, Unity and Purpose
Hope, Unity and Purpose. These are the foundational words that the future generations of corporate leaders are using to build better people, better products, better brands and better businesses in a changing world. Many companies like SHARP, GE, Whirlpool, OwensCorning and Shaw Industries are developing “eco and green” products that enable customers to achieve their goals toward sustainability and individual responsibility to reduce their footprint on the earth. These companies are the foundation by which a new economy is being formed, one that is more robust and transparent that its predecessor; and one that is responsive to the needs of a global society.

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