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Upselling to Loyal Customers
Upselling at the POS is a known tactic, and when done properly can be very profitable, but how can you leverage this idea deeper into your customer database to enhance loyalty and profits?
Connect the dots. Use Your Web Site to Make Your Ads Work Harder.
Right now in Canada, almost 85% of the population uses the Internet and it’s safe to say this number will continue to expand. So why wouldn’t you use your web site to support the advertising you do in all other media? You do have a web site, right?

Other preferred customer Related Articles

Six Keys to Creating Wow Customer Service Experiences
Creating Wow customer service experiences increase customer retention, loyalty, and profits. Exceptional customer service is all about creating the Ultimate Customer Experience.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
Sales and Customer Service are Just Like Steriod Use in Baseball
Sales is just like Steroid use in Baseball. If a customer attacks, complains, whines, demands or points fingers and you simply say, "you're right. I'm sorry," the issue goes away. However, if you get defensive, place blame, make excuses, deny the issue or fail to apologize, your customer will never forget and as a result, may no longer be your customer. The customer is always right - even when they're wrong.
C-Level Sell to Develop Large Accounts
Learn how to develop large accounts by getting-to the C-Level executives and attaining preferred status.
GIVE CUSTOMERS WHAT THEY WANT
Finding out what customers want, and then setting out to meet their needs, provided it can be done at a profit, is what helps prevail in the marketplace. Demonstrating to customers how a product or service can satisfy their wants and desires will strengthen the holding glue between the customer and your business. The wise business owner is always aware of customer wants. Many businesses make the mistake of assuming that a customer’s number one priority is low price. But before price even becomes a factor, the customer wants other things. The customer is looking for ways to improve their quality of life, their productivity, to become more profitable, or to increase their competitive advantage. Meeting one or all of these fundamental wants will add value and move the customer forward.
Selling to CEOs Tip 22 - Get 100% of Business from 100% of Your Clients
Being the preferred supplier takes more than good work. Learn 2 easy steps to attain preferred status with your accounts. All it takes is a few extra meetings. Learn the 2 steps in this article/ video.
How to get rid of the employee that doesn’t fit
He was tall, dark and handsome and a great lover. From the outside, he appeared to be the ideal date and partner. But after 3 months of living together, Jenny realised that her ideal mate was less than ideal. Whilst he could turn on a charming personality, he liked drinking with the boys each night while she preferred walks in the country. She liked a tidy house and he preferred to live in a mess. Like Jenny, have you ever hired someone who appeared to have all their technical skills for the job, but when put in the work environment turned out to be a complete nightmare? Maybe their CV read perfectly but they did not live up to their billing? If so, read on.

Are You A Good Customer?
There are great books on the market about customer service: Raving Fans, Contagious Customer Service and Exceeding Customer Expectations. All good books, however, none address a core issue required for receiving great customer service from vendors and suppliers: be a good customer.

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