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Create Large Accounts by Establishing C-Level Relationships
Learn how to move from vendor to preferred supplier in a heart beat. Here’s the path to C-level executive suites. Once relationships are established there, sales come easily and continuously.

Words of Power
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.
A Time To Sell?
A look behind the scenes of major buying decisions to identify what differentiates the more successful sales approach from the less effective. Do sales of business critical solutions require smarter methods?
Moving Up the Perception Pyramid
You don’t have to be a lifelong student of an industry to know that suppliers of products and services fall into definite categories in the minds of today’s buyers. Based on perception more than reality, buyers see each industry supplier differently. Each has a role in the buyer’s mind, and each is seen at a different level in terms of perceived value.

Other preferred supplier Related Articles

Lock Your Customers into Buying Exclusively from You
Every business owner dreams of customers that can only buy from them, totally shutting out the competition. It is being done everyday with Strategic Supplier and Integrated Supplier Programs that lock customers into buying exclusively from you, rendering the competition impotent.
Opportunity Pursuit – part 1, identifying or creating?
Too many interactions between suppliers and buyers are based on individual transactions involving the supplier re-acting to a stated requirement. This serves neither the supplier nor the buyer as the result is invariably a price driven solution with little or no consideration for the added value that could be available or for the potential benefits of a more solid relationship designed to deliver benefits way beyond the single one-off transaction.
MARKETING YOUR POINT OF Difference
How do you get across to customers that you are different? How do you get customers to understand the value and benefits that you actually offer? When customers come to choose a supplier of products or services they do so on the basis of understanding the benefits that they are going to get, understanding how you are going to exceed what they thought was available, and most of all by understanding your point of difference between you and anybody else they have spoken to or indeed their existing supplier.

Dangerous Supply Chain Myths (Part 2)
Segment 2 - Supplier Development and Management: The Fruit of a Poisonous Tree? Supplier Development and Management Effective supplier development and management should deliver a competitive advantage in cost, quality, delivery/responsiveness, technology, and innovation achieved.

Answering a Silent Question: When Compliance Adherence is a Hear No Evil, See No Evil, Speak No Evil Proposition (BC Compliance Group Profile)
How Can You Negotiate After the Deal is Done? “Imagine This: a requisitioner commits to a deal with a supplier without your involvement or approval. Now the supplier believes he’s already won the order and you’ve lost the upper hand in any negotiation. This can be one of the toughest situations you will ever face in procurement.” Network Member Question, January 12, 2009

An Elephant Sized Sales Tip You Need Now
Look Down Lady - There's An Elephant On Your Foot! (And this is a pachyderm in dire need of a pedicure.) This is the ELEPHANT that hardly anyone ever asks about with their potential customer: "Who was your previous supplier and why are you unhappy with them?" Don't be sooooooo afraid of mentioning your competition because you're terrified you'll lose the sale too. A BIG, elephant-sized mistake that would be. Pssst. You need to know what your customer's expectations are of you. You need to know what made them so unhappy with their last supplier that they dumped them (or are considering it)

Create Large Accounts by Establishing C-Level Relationships
Learn how to move from vendor to preferred supplier in a heart beat. Here’s the path to C-level executive suites. Once relationships are established there, sales come easily and continuously.

Leadership and Service
Customer or client service directly reflects the culture that exists in an organisation. This culture is largely determined and maintained by the leadership the organisation provides. Over some 7 years Douglas Long has proved that the right sort of customer satisfaction assessment - that driven by the customer not the supplier - can be used to improve profitability. In this article Doug Long uses an actual experience with a major computer supplier in order to illustrate the need for good customer service and good leadership. He provides some pointers on how this is done.
Cracked eggs don’t hatch!
Great organisations are predicated on highly satisfied, totally committed customers who want appropriate quality and a fair price for the goods or services they buy. These customers, as long as they can see that they are receiving value for money, are perfectly happy for their supplier to make good profits – they want to know that the supplier will be there in the future. It’s the marginal customers for whom price is a key determining factor. What happens when there are systems issues that work against good customer service?
Selling to CEOs Tip 22 - Get 100% of Business from 100% of Your Clients
Being the preferred supplier takes more than good work. Learn 2 easy steps to attain preferred status with your accounts. All it takes is a few extra meetings. Learn the 2 steps in this article/ video.
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