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Top Salespeople Secret #3 During a Down Economy: Renew, Renew, Renew
Top salespeople act and think in ways that they are less affected by negative talk during a down economy. Top salespeople don’t let the media guide their thinking. A third action top salespeople take during down economy talk is to renew integrated pieces in their overall marketing plan.

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Rethinking the G Word
The next time someone is tempted with the brilliant idea to employ the word -or prefix- “global” in your brand messaging, tread softly. It’s currently a term so laden with history and controversy that it has similar properties to nitroglycerine: a useful tool for moving great masses at the appropriate distance, or alternately, something that if mishandled could easily blow up in your face. When a mainstream national magazine like Newsweek publishes a five-page article entitled “Globaloney”1 replete with color photos and informative charts, it’s time to re-evaluate where the terminology is headed, especially with regard to branding. Global brand strategies are one thing, but calling them that is another.
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