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The Catalog Connoisseur: Lillian Vernon Is Born
Lillian Vernon became a household name at a time when women were not even supposed to work outside the home. From the humble beginnings of an immigrant family, Vernon started a business in the kitchen of her small home and grew it to be one of the most well-known multi-million dollar companies in the U.S as well as the first female-owned company to be listed on the American Stock Exchange. Today, the Lillian Vernon Corporation earns almost $300 million in revenues, has over 4,500 employees and continues to be one of the country’s leading catalog retailers.

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Lesson #3: Believe In Yourself
“It was a risk,” said Vernon. “I had a husband and I was pregnant with my oldest son. But I don't look at risk the way other people do. When you're an entrepreneur, you have to go in feeling like you're going to be successful.”

INCONCEIVABLE! – 7 MISCONCEPTIONS ABOUT PROFESSIONAL SERVICES LEAD GENERATION
By Mike Schultz and John Doerr Vizzini: Inconceivable! Inigo Montoya: You keep using that word. I do not think it means what you think it means. - The Princess Bride As service firms begin to awaken from a long recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up your outbound marketing, your first step should be to re-examine your firm's thinking about what works and doesn't work. Consider the following seven service lead generation misconceptions. Destroying these myths can lead to more production and better return-on-investment for your marketing time and dollars.

"Blue Print” for change - personalizing your brand
Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was brilliantly done and it help support Sunsilk’s brand of hair care products campaign.

Acronyms Explained
I have seen clients’ eyes glaze over after a five-minute conversation with a vendor who throws acronyms such as GUI, ISDN, PRI and IP around like they were throwing rice at a new bride.

Applying for Pregnancy Insurance While Pregnant
In most states finding health and maternity insurance through a private health insurance carrier if you are already pregnant is difficult or impossible. Health insurance companies will usually consider an existing pregnancy a reason to deny coverage. They will consider the pregnancy to be a pre-existing health condition.

IN PRAISE OF UNCERTAINTY (AND A CHEAT SHEET FOR ENJOYING IT MORE)
Over the weekend, I saw Point Blank, a French action thriller about a nurse at a Parisian hospital whose very pregnant wife has been kidnapped and will be killed unless he delivers to the kidnappers a thief who’s a patient in the hospital. It was so good. Even as my heart was pounding, I savored the twists and turns in the plot and didn’t want it to end.

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