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premium brand Tagged Articles
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The Three Cs of Branding
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| The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. And branding is not just for the Coke’s and Nike’s of this world. Every company of any size can benefit from the power of branding. |
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THE TRUTH ABOUT BRANDING
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| Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided. |
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Branding Your Firm At Every Touchpoint
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| The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results. |
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The Five Leadership Competencies: Secrets to Selling Your Business For a Premium
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| Whether your company's ownership transition is five years, ten years or twenty years out, to sell your business for a premium, you must strengthen five major leadership competencies. This white paper lays the preliminary groundwork for the learning the skills that prepare you to sell your business for a premium, while benefitting key employees and the next-generation team.
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3 Secrets to Lowering Healthcare Insurance Payments
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| You must be healthy to get the cheapest premium. health care insurers will ask about your medical history before offering you an insurance policy. If you don't meet the insurance carrier's underwriting criteria you may have your premium increased or you may not be offered an insurance policy at all. |
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What Do You Stand For? What is Your Brand?
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| Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear? |
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Auto Insurance Rate Changers - New vs. Used Vehicles
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| If you are searching for a car and you are not paying much attention to your insurance rates, you may be surprised when you are faced with a higher premium than you expected if you have a new car. This is because your premium will be higher when your car value is higher. If you are searching for a new or used car on a budget, you may want to consider the fact that new cars will mean higher premiums.
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Do Bean Counters Understand Brand Value?
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| A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value? |
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Your Brand is More than a Logo or a Tagline
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| Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers. |
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Three Ways Your Brand Can Differentiate You from the Competition
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| A strong personal brand is the key to differentiating yourself from your competition-and a strong brand will give you the power to charge premium rates, while still attracting plenty of new business. Below are three specific ways in which your personal brand can separate you from the competition in your market.
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