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Coping with a Marketing Crisis: When to Throw Strategy out the Window
Everyone has heard the phrase, “It takes a village to raise a child.” Well, in the brand communications world, we say, “It takes a crisis to create a marketing plan.”

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Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

The Winning Sales Presentation
Learn the skill of doing a winning sales presentation from a world recognized expert in The Art of Presentation. Loosing a sale to a competitor, with an inferior offering, because they gave a better presentation is not acceptable. Sam Sanders offers a customized on-site sales presentation workshop from his Art of Presentation (TAP). Applying the principles of TAP is proven to make a difference in closing more business. “A Sales Presentation Not Done Clearly & Persuasively Is A Lost Opportunity” ~ Sam Sanders
Focusing your Presentation on your Customer
The most critical step in preparing your presentation is to understand the needs of your stakeholders and make sure your presentation addresses them. Your presentation begins with your customer and their needs, not you and your solution. Align your presentation plan with your customers’ strategic vision of your proposed solution, us the tips in this article and your customers will pay close attention to what follows.
When You have Something Important to Say
How to emphasize the key points of your presentation so that your audience hears, digests and remembers your message. When you are delivering a presentation to your management, a proposal to the committee or changes to your staff they are not hanging on your every word. When you get to the key points - you want them to listen, believe and remember. Use the following techniques to give the key words of your presentation more impact.

A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Presentation Success: The First Question You Must Ask
Before you deliver your next presentation you must ask yourself one critical question. If you ask yourself this question before every presentation you will create a more effective presentation every time - and you will write it faster
Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
Fundamentals of Public Speaking: Nonverbal Techniques
These thoughts and ideas about body language and nonverbal communications came following a great presentation skills training session recently. Just as we prepare what we want to say during a presentation, it is essential that presenters think about and prepare for what they want to do with their body during a presentation. We tend to completely neglect HOW we are going to deliver our messages. The way you stand, your facial expression, your ability to make eye contact and what you do with your hands can each amplify or distract from the potential impact of your presentation.

The Three Biggest Mistakes in Sales Presentations
The sales presentation is the ultimate purpose of every sales process, of every sales call, and of every sales system. The job of the sales person revolves around the point in time when he offers the customer something to buy. Without the sales presentation, there can be no sale. It is, then, the foundational step in the sales process. Everything that happens before is in preparation for the presentation, and everything that happens afterward is a result of the presentation. Alas, that is not the case. Left to learn on their own, many sales people make the same mistakes over and over again. Here are the three most commonly made sales presentation mistakes.

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