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Online Video boosts conversions – How can you start?
With online video growing rapidly as a way of promoting both a company and their products, many companies are looking to outside suppliers to help them get going.

Where's your Media Kit?
I'm sure you've heard the term "media kit" before. It's something the big companies all seem to have. And it seems that it's something only they need. Not so!

What is Your PR IQ- Part 1
Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.

Top Ten Tips For Writing a Press Release That Will Get Noticed
Need to write a press release and don't know where to start... here is your easy to do it guide!

Press Release vs. Public Relations – What’s the difference?
Sending out a press release is not the same as a carefully run public relations campaign. Here we look at why and how you can turn what you want to say, into what you need to say.

How to create an Online Press Room for Your Business

Your Press Room site should be an important component of your PR, sales and marketing plans. Unlike your staff, your online press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your web site and its press room have to be able to provide all the info needed. Over my 25-year career as a journalist and PR consultant, I have seen many sites that just did not work for the press. Wearing my writer hat, I have experienced too many sites that made me turn away in frustration, unable to find the information that I needed.

Three secrets of how to use press releases to promote your business or web site.

News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Secrets of Marketing - Three Reasons to Use News Announcements to Promote Your Business

Three Great Reasons to Use Press releases to Promote Your Business and Web Site Press releases and news announcements serve many different functions in addition to being source material for journalists to write about. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news just a good hook.

10 rules for writing an effective press release
How to write an effective press release.

Social Media, Marketing and the ROI Dilemma

Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious.

The Secret to Successful Inbound Marketing
Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss.

How to Pitch Like a Journalist
How would you like to get free publicity for your business on the local news? Would you like to see your local newspaper write an article on your product or service? It is possible to get on the news, you just have to learn how to pitch a story that is "newsworthy." It's not as complicated as it sounds once you learn How to Pitch Like a Journalist.

How to Make Your Web Site Press Friendly

Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can't find what they need and then go elsewhere. This means that much of the company's time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site.

Get Publicity Now! Tie Into A Breaking News Event
Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it with a press release and pitch that is thought out and ready to go.

55 Reasons To Send Out a Press Release
Publicist Scott Lorenz has compiled a list of 55 reasons to send out a press release in a comprehensive list.

What Are The Top 5 Online Home Business Solutions?
These key ingredients are called online home business solutions because they can be found at work in every successful business that uses the internet. Home business owners that are looking to take their product or service online should consider how these 5 practices work together harmoniously.

Style, Grammar, Spelling and All That Other Fun Stuff
Remember, content is just one part of your release. The form, look, and style is every bit as important.

How to Find Your Customer Base & Successfully Market to Them

One of the biggest mistakes you can make as a business owner is to not clearly define your target market. You may indeed have the best product or service out there, but if you're pitching the wrong target audience, it's not going to work. Define your market and develop a marketing plan to effectively reach your customers or prospects. Once you’ve successfully accomplished those two steps, you’re in the business of growing your business. Here are tips to find your competition.

Press Release Tips for Small Businesses

A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

History of the Press Release
The press release was invented just over 100 years ago. Despite going through changes over the years, many of the same principals still apply. What will the future hold?

Every Media Mention Counts
Sometimes to get the PR ball rolling you’ve just got to get a little press. It doesn’t matter if that ends up being a mention in the neighborhood business association’s newsletter. Work every angle when you are just getting started and eventually you will start build up some steam.

The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.

Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.

Getting The Most Out Of Your Online Efforts
Have you ever wondered how a spider spins their web? Does it even do anything in particular? Well let me explain something to you, you see a spider spins a web intricately and in a particular pattern. The web is virtually unseen and becomes a trap for flies. Similarly, you have to build a web online and learn how to direct your leads into your web (or sales funnel).

Using Press Releases in Your Small Business Marketing Plan
The press release has been around for most of modern history in one form or another. When you have some small business news you want to share, using a press release is often the best route to take. However, there are some things you need to know about promoting your business with a press release.

New Efforts to Thaw U.S. Credit Markets
A recent press release highlighted some of the key initiatives that are under way to help small businesses who are struggling with existing Government loans as well as get new capital flowing into the market for small businesses.

Internet Marketing Tool 3 - How To Write a Great Press Release
Conventional press releases a great internet marketing tool and are targeted at encouraging a journalist to reprint part or all of your release in their publication. However, an online press release also needs to focus on the following topics.

Internet Marketers....Blow Your Own Horn!
This is not the time to be shy about what you have to offer. Remember to use the tools and technology to your benefit as an entrepreneur and online business owner!

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release
When publicity opportunities knock, be ready to answer with these tips for developing a press release strategy.

The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases
If your business doesn’t utilize these three strategies, maybe it’s time it did.

Press Release Basics for Internet Publicity Or Mainstream Media Submission
Press releases are relatively simple to write. However, there is a specific formula that you must use or you could damage your credibility.

Handling Rejection from the Media!
Rejection means the media isn't interested in what you have to promote that day...there is always another day. Don't take rejection personally...it could be more about timing than anything else.

A PR CONCEPT BORN OUT OF THE RECESSION!
Can a business afford public relations during these recessionary times or can a business really not afford to have it?

How To Write Press Releases For Your Internet Marketing
Written using third person, a press release is a pseudo-news story that seeks to confirm to a certain editor the newsworthiness of a specific person, product, service or event.

How to Write a Press Release
So you would like your business to have five minutes of fame for free? Then you need to write effective press releases!

How To Write A Killer Press Release
So how exactly should you write a press release? Here are a few great guidelines.

Press Release Writing Tips For More Publicity
Writing an effective news release may seem difficult at first, but with some education and experience you will be able to write an excellent story. To start, just follow the tips shown here for writing and sending your news release.

How can you make your press release stand out?
Not all press releases are created equal. If you the media to take notice there are five key elements you've must have.

When should you send a press release? Here's 25 great reasons.
When deciding whether or not to send a press release, you need a reason. How do you know if your reason is good enough? Well, here's 25 reasons that are.

Why Is Contact Information So Important To Your Press Release?
PR professionals preach over and over that including contact information in a press release is so important. By why is it so important to ensure that at individual at your company can be reached? Here's the three reasons it's so important.

Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

Keeping An Eye Out For The Newest Affiliate Programs
The internet is filled with lots of people that want to make money online, but don't have anything to sell or any services to offer so what they do is they affiliate themselves with other companies that pay them commissions for every sale they help make.

Yes You Do Need more Media Training
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done?

How Powerful are your Press Releases?

A Press Release is an important element of your promotional campaign. It helps in driving traffic to your website but also in generating lots of back links and thus kicking your Google Page rank higher. As a direct result your website is selected easily by other major search engines (Yahoo, AltaVista, etc.). This article will go into the fine details of creating a successful Press Release and what it means for your business as a whole.

How-to Prepare Yourself for a Media Interview
Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call

The Art of Press Release Writing

In terms of marketing literature, a press release is a vital piece of documentation that can be used in order to effectively promote or advertise a product, event or your company, which makes it a vital piece of any marketing strategy. A press release can act as a platform in which your company or business can attempt to establish its identity firmly to the consumer. Due to its purpose, a press release must be written in a manner which reflects your intended message and company, meaning that every word chosen should be done so carefully and meticulously. Just as choosing the correct methods of marketing a business is important, so is the way in which these marketing materials are executed.

Your Office on the Web! (Virtual Offices)

Chances are you work as part of a small team. It may be your whole office or just one department in a larger organization, or you may be part of a team that changes with each project. Regardless, your projects typically involve exchanging files back and forth, copious e-mail threads, and the need for viewing a shared group of contacts and calendar. Wouldn't it be great if you could have a central place to keep everything related to each project and the ability to access to it from anywhere? You can with a web-based virtual office.

How To Write A Press Release

A press release, sometimes known as a news release, is a great way of communicating with the media and creating publicity. Publicity is the most cost-effective marketing tool out there and is an extremely useful marketing strategy. A well-written press release can dramatically increase your sales, reveal what your company is all about on a large scale and create a positive image of your business or your products. If you want a credible way of doing all these things, then you need to learn how to produce an effective press release.

Writing An Effective Press Release For Your Business
As any business owner is aware, in order for your business to succeed and grown in popularity, your target market needs to be aware of its existence. Press releases are a fantastic piece of business promotion but only work when they are correctly written.

5 Quick Ways to establish an online presence
Professional Business Coach and Internet Entrepreneur Frank McGuinness provides 5 very simple yet effective ways to create an online presence with your new internet business.

Sales Tip: How To Research Your Market to be A Sales Expert
This fantastic free tool will give you the tools to be seen as the goto sales expert in your Industry. Read the afrticle to find out more...

Small Business: The Power Of Press Releases

A Press Release can really add a level of oomph to your marketing message. The idea of a Press Release is to provide media outlets with information regarding your business, a new product or service or changes within the business, in a succinct and engaging manner, so that the media outlet will ‘pick up' your story and profile your business or product. The main idea of the Press Release is to capture the attention of a journalist so that they will run your story - pure and simple. It is a device intended to create publicity for your business. One of the best things about Press Releases is that is a virtually free resource for promoting your business.

Building an Online Business – Four Keys to Success.
There are many aspects of running a successful business. Here are four vital components to building a successful online business.

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's not what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)

Ten Rules for Great PR in the 21st Century
Ten Rule for Great PR in the 21st Century

How hiring a PR firm can produce business for franchises

Just as you, as a franchise professional, know how to set people up with their own business, public relations professionals know how to drive customers to your business. PR professionals know how to gain publicity, utilize social media, plan campaigns and much more and if you have the financial ability to do so, you should let them do it. No sense in using all of your time to try to write and distribute a press release when a PR firm could do that in a much better fashion. Here I discuss why I believe it is beneficial to people in the franchise industry to hire a PR firm if they have the financial ability to do so.

Successful Home Based Business – The 3 Daily Tasks for Success
There are 3 essential things every entrepreneur must do every day if they want to achieve success. Implementing these three daily duties will increase sales and the success of your business.

Press Releases, Articles and Videos
A challenge to anyone who wants their business to explode in the next 90 days. The results will astonish you!

Make A Fortune Starting With A Small Budget In Multi Level Marketing Opportunities! ~REVEALED

Not everyone who starts a multi level marketing opportunity has a large budget to invest in marketing. These people are stuck asking themselves the question, "how do I make a fortune starting with a small budget in multi level marketing opportunities?" Well I work with an elite group of millionaire online entrepreneurs who shared the secret how with me and now I'm going to share it with you. Enjoy is article by Omari Taylor and learn how to make a fortune starting with a small budget in multi level marketing opportunities.

Keep Your Eye on the Revenue
Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum - there's one key to a great launch. Keep your eye on the revenue. That's your true measure of success.

Hiring a PR Consultant
Along with being a skill, PR is also an art and simply learning information or know-how is not enough to really succeed. Unlike a coach, a PR consultant can not only guide you through the public relations minefields, but can also do much of the heavy lifting.

Powering Momentous Market Launches
Successful market launches are more than a single Lightning Bolt announcing availability. Great launches are all about building momentum, creating buzz and ultimately, announcing success. That's what Rolling Thunder is all about.

7 Ways to market your business and attract potential customers without spending a fortune...
Marketing and generating new potential customers is critical for business success, without them how are you going to make more money and grow your business. There are a lot of ways to promote your business and attract potential customers but here are some of the best no cost/low cost ways of marketing your business both online and offline.

Why A Single Press Release Is Not Enough
On this article, you'll find out some of the most compelling reasons to add online PR to your regular marketing mix. Whether you're pursuing exposure in the search engines or the attention of journalists and bloggers, you'll discover how consistent press release distribution can help build your business.

Internet Marketing Optimization Factors; Turn Your Blues Into Gold!
Launching a new online business is exciting. You have an opportunity to live the life of your dreams, be your own boss, have more time to spend with your family, travel. The dream becomes a nightmare, however, for a lot of us who invest our time and money into a new home based business, only to learn we have to be experts at online marketing.

Business Writing Skills, Effective Communication Count On Process And Details

Writing skills and effective business communication are dependent on the writing process -- exploratory, draft, edit/revise and publish. At the heart of effective writing are two principles. They work in parallel, approaching the writing task from slightly different angles. One is "ideas and details" and the other is "show don't tell." So, to be successful any business writing training starts with a solid understanding of the business writing process and an eye for relevant details.

Be Your Own Publicist: How to Write Savvy Online Press Releases
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

NEWS RELEASE QUIZ
Today, thanks to the Internet, everything we’ve learned about writing press releases has changed. Here's a short quiz to see if you have changed with the times.

The 7 Best Strategies to Get Traffic
Traffic, traffic, traffic, every internet business needs it, so few actually get it. If you could use a traffic boost then consider the following seven strategies to get traffic. These are by far some of the best techniques out there.

Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.

17 Ideas You Can Steal to Grow Your Business Without Spending Money.
In this article we're sharing what we call “ideas to steal”. They are all real-life ideas from successful businesses — action steps you can pick up and run with right away, without having to research, test or otherwise delay implementing. And, you don't need to spend money to do them.

Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can
The reality is that no matter how good YOU think your press release is, most times it is doomed even before it is sent. Here are seven reasons why press releases fail, along with some easy tips to make your release stand out in a crowd.

The Problem With Free Publicity
The truth about free publicity and what you need to know to make it work for your business.

How Much Do Press Releases Cost?
If you've ever wondered how much to spend on a press release, or whether or not you should even write one, check out these quick tips to save time and money.

Offline Strategies for Driving Traffic to Your Website
Online business owners are all familiar with the typical online strategies for driving traffic to a website - pay per click marketing, like Google's adwords; article marketing; giving away free gifts to build your database of contacts, etc. But what about the offline marketing strategies that can actually drive traffic to your website?

Launching a Successful PR campaign for Your Grand Opening
If launched correctly, an effective public relations campaign for your grand opening can pay off in a big way.

How To Start Your Own Consulting Business
In these recessionary times consultancy can be an ideal way forward for the newly unemployed professional. Like everything else at the moment, it can be challenging to make a success of a consulting business, so you need to set your consultancy up properly. Here are some suggested steps.

Using Press Releases as a Marketing Tool?
After all, when you consider the ubiquitous power of the Internet which enables anyone and everyone to step into the spotlight and espout the virtues of their product or service, the true value of a press release has become somewhat jaded.

How to prepare your Press Release / Media Alert for an effective pitch your business story
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.

Entrepreneurs - Got A Unique Product And Want To Take Advantage Of It?
First of all what is a unique product and how can you take advantage of it? Well a unique product is one that no one else has thought of but makes you think “now why didn’t I think of that?” or “why hasn’t someone done that before?” If you’ve got one of those – well done and let’s capitalize on it.

Entrepreneurs – You’ve Got A New Business – So Shout About It!
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?

8 things which can happen to your press release
Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Find out what are the 7 other possibilities which can happen to your press release.

Entrepreneurs – Want To Grow Your Successful Business Into A Much Larger Business?
What can a larger small business do to break through that plateau phase that most of us hit? If you have good annual sales but feel like it's time to grow larger. Should you be pouring lots of money in to marketing? Or should you up production? Or is there something else you can do?

Radio PR – 10 Tips to Get you Going
PR coach Paula Gardner looks at how you can use the radio to get PR coverage and boost your business

How We Sabotage Our Own PR Campaigns
PR coach Paula Gardner looks at the most common ways we often undermine all our hard PR efforts.

How to write headlines that electrify and tantalize customers
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you...

How To Write A News-Worthy Press Release
If you are running any type of a business, whether in your home town or online, you'll find that it is essential to get good publicity. If you don't advertise, you will have a hard time bringing in more customers.

Home Based Businesses Benefit From Press Releases
Today there are many home based businesses that are missing out on the benefits of press releases, just because they think that they are designed for larger companies. In reality, there are a variety of great benefits that a press release can provide for small companies as well.

How to Communicate with Traditional Media Effectively

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor.

Illuminative Marketing: Creating Business By Offering Benefits And Solutions

How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? It’s time to change your marketing, branding and public relations approaches. Shift your focus from selling a prospect, to attracting a client. How? The trick is to shift from a traditional marketing approach to one that focuses on your value. Shine a light on problems and offer solutions. Illumination equals attraction.

Getting Your Press Release Noticed
If you are trying to get publicity without spending big bucks, then using press releases is a great idea. They are powerful tools that will inform people about your business. People look to the media for good information, making press releases a wonderful tool to use for company promotion.

The Quick Media Blitz
Business Owners Need to Understand and Have a Strategy for Event Marketing, Announcements, even Blog Announcements. This quick read covers what you need to know, so you can instruct your marketing department what you want done.

Press Release: Time Tested Method for Being Recognized
Event Announcements, Building your Brand or Reputation, Getting Recognized, or Just A Getting Promoted at Work? The Press Release is a time tested method for getting your message out.

Achieving Visibility in the News
Entrepreneurs recognize the potential benefits of a press release announcement - visbility for your product or service that could reach a very large audience. The challenge is often how to identify a newsworthy announcement that will catch the attention of the media to broaden its reach.

When is gigahertz a proper noun?
Marketing Communications needs strong advocates if it’s to do its job well.

Why we are not entering a recession!!

I found it quite a struggle to decide which topic to write about in this week’s article as there are a couple of things that have really made my blood boil, but I decided in the end to write about this so-called ‘recession’ that the media would have us believe is just around the corner. One of the reasons I wanted to write about this subject is because I’ve had quite a few emails asking why I haven’t written an article on the current economic climate, so I thought I’d address it this week.

Referral Generating Tips Via Publicity - Leverage Your News to Increase Business
My challenge to clients I work with is to not only submit news or press releases to both paid and free online sites, but to also follow up with any businesses or people who are also involved in your release.

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

How To Use Tip Sheets To Promote Your Business
Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.

Writing An Attention Getting Press Release
Whether you are writing it for yourself or for someone else, a press release is not written like an ordinary article. The format is different and the tone can't sound like a hyped up sales pitch. It should read more like a news item. Since you are likely to submit it to a press release web site, you want to be sure it meets their guidelines.

Six Tips for Getting More Media Attention with Your Press Releases

A press release is a great method for informing the public about your business, whether you are just opening, expanding, or have other important news. An effective press release will catch the attention of readers and spread the word about your business. As with any other type of business writing, there are certain things you should do and certain things you should avoid when writing your press release to make the best impression and effectively convey your message.

How to find your next customer
Every sales person, no matter how successful, has this basic problem of whom to sell to each month. Anyone whoever worked in sales knows how one month you can be the best sales person in the company and then the calendar turns to a new month and you are starting from zero again.

The Media Mantra: Prepare, Prepare, Prepare
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.

Useful PR tips for start-ups

For most start-up businesses the outlay of external costs need to be kept to a minimum to safeguard the finances of the company during this embryonic stage, but it is also crucial that externally promoting a business should not be forgotten even if budget isn’t available. With this in mind, below is a step-by-step guide of PR tips businesses can utilise internally to promote their brand or company launch.

Easy Steps to Start Internet Marketing For Your Website
Having a web site and selling a product is a good way to make money. But having your site is not sufficient for driving potential customers to that site. You also need to do some marketing. The general rule is that the more marketing you do the more money you're likely to make as a result.

When it Comes to PR Success Be Patient but Be Ready
When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.

Press Releases Aren't Dead
Although some of the hype about online press releases has died down, press releases are still a viable marketing tool.

Best Days to Send Press Releases
Does it really matter which day you send out a press release and if so, which days are the best?

How To Choose The Best Marketing Strategies For You
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.

The PR Release Is Done - Now What?
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?

One Size Does Not Fit All
Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching.

Press Release Review
A quick overview to review before sending your releases out.

Creating A Unique PR Approach
Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different.

How to (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance.

It Is Time To Get Started In Generating Visitors Once You Possess Your Internet Site

What do you do if you have a new sparkling website, and no means of marketing it? Actually, for starters you can have an Internet based press conference. This method is in reality a very simple process. You will either employ a specialist to compose a web press release and have it examined by a good editor, or maybe you can be brave and also take your chances by just creating it on your own. When you choose to compose it yourself you take a huge risk of ending up either quite disappointed, or even shut down completely.

Headlines, Headlines, Headlines
What makes for a good headline? Anything that will make them read on. You only have about seven or eight words to work with, so it can take some time to come up with the right one.

Are You Ready to Earn Cash by Taking Online Surveys?
You've heard about people making money completing surveys online, and you're interested in starting a stay-at-home paid survey yourself.

Follow-up Calls: Welcome to the PR Mine Field
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.

The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.

Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.

Press Release Key Components: Who, What, When, Where and Why

Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.

Press Release Credibility – Quotes and Testimonials
One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.

Just the Facts Ma’am, Just the Facts

There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release.

The PR Follow-up Ph.D
Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media.

Sending Out Your Press Release
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

The PR Follow-Up Etiquette
You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches.

Why You Absolutely Do Need PR To Succeed

Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

Are you Using Social Networking Sites For Your Business?
Are you are using social networking sites to grow your business and not getting results? Here's the social path you should take.

Talk Shows Rule Daytime TV – Now Learn how To Book Yourself

Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

To Phone or not to Phone (pitch) The Media

You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Pitching Lessons

To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

Breaking the PR Rules
Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?”

The PR Headline Game
When it comes to your press release a strong, effective headline is the name of the game.

Taking Your Business' Marketing In Your Own Hands – and Winning

At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!

Launching Your Own PR Campaign
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

Marketing Home Business More Than Handing Out Cards
For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive...

Marketing in a Flash
Let’s say that business is slow, so you want to market a new product you’re selling. How can you get the word out “yesterday” and get measurable results?

5 Benefits of Publishing a Press Release
What are the benefits of press releases? Why would spend time writing and submitting a press release?... Here are 5 great benefits of press releases.

5 Ways to Get High PR Links that Improves Google Ranking
High PR links are of great benefit for good website ranking. Obtaining these links demand special efforts. With tailor made suggestion one can search for them at the right places. Once these places are visited, it is not difficult find such links.

Developing A New PR Approach
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

The Importance of Following up
Why is it that small business owners find following up with people such a struggle. Helen Dowling from Exceptional Thinking (http://www.exceptionalthinking.co.uk) explores this and looks at ways to make it easy for your business.

Why You Should Launch Next Year’s PR Campaign this November

You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.

The PR Power of Statistics and Numbers

People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.

PR Strategy: Now’s the Time to Write Year-in-Review Press Releases
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.

PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.

PR Tactics: What Are the Best Days to Send Press Releases?
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want to be looking for information?

How to Measure the Effect of Press Releases
Here are two sets of metrics you can use to see if you are getting a good response on your publicity campaign.

What Can You Expect from a Press Release?
Many good things can happen when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or they have unimaginably high expectations. Here are 10 things to expect from a press release – from bad to good:

Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Tips To Write and Distribute a Press Release
Writing and distributing a press release is one of many ways to get free traffic and free publicity to your website. The important thing is how you want to write your press release. This article discusses tips on publishing your press release as well as an overview of a press release.

Learn How to Write a Press Release Correctly
Learn how to write and press release correctly using simple and effective press release marketing techniques. Following these techniques will make you an press release marketing expert.

Press Releases: Examples of Common Formatting Mistakes
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules.

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