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Pinging that Cuts through the Clutter
This week, I'm going to share a tip from a friend, a press secretary for one of the presidential campaigns.

Other press secretary Related Articles

Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Pinging that Cuts through the Clutter
This week, I'm going to share a tip from a friend, a press secretary for one of the presidential campaigns.

Advertising Agency
Trusting any part of your baby – your business – to anyone else is always a hard thing to do. Whether it is an accountant, a marketer, or even a secretary, you want to make sure that only the best people are on board with your company. After all, even a secretary who makes one rude comment on the phone could have a disastrous effect on your company. So, when it comes to promoting your company, how can you make sure that you are getting the best advertising agency that your money can buy?

The Africa Growth & Opportunity Act, What You Should Know
It is undisputed, to a large extent, that President Bush made the wrong move with the war in Iraq. Nevertheless, there are a few things he did right. One was being the first President to hire qualified African-Americans to his cabinent--think current Secretary of State Condoleezza Rice & former Secretary of State Colin Powell. The other, was the enactment of the Africa Growth and Opportunity Act [AGOA]. Since the enactment, however, there has been much confusion as to what it means and how Africans & non-Africans, especially those in the apparel and textile industry can benefit from it. LADYBRILLE.com wraps up what has been a good month with all the scoop, directly from the source, about AGOA.

Appointing a Public Relations Agency: A How-To for SMEs
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional. This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.

Press Release Key Components: Who, What, When, Where and Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.

How to be Interviewed by the Press
Do you want to see your company featured in the national, local and/or trade press? Wouldn't it be wonderful to have your services and spotlighted in the media. An essential part of getting good press coverage is talking to the media and doing effective press interviews and briefings. Here are some great tips to make your press/media interactions more effective and much more rewarding. The trade press and magazines that cover your industry and product segment want to make you sound good. Here is how you can make their job a lot easier.

Top Tips on How To Write Press Release
You may have heard the term ‘press release' banded about, so what is a press release? Well, a press release is a written communication that reports on an event or circumstance by a third party which is then provided to the news media to promote through various channels. A press release is generally biased toward the objectives of the press release's author and is most often viewed as raw materials by the media when creating news content. Press Release writing is an art and what this article will do is to give you tips on how to write press releases.

Promote Corporate Events with Press Releases
Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.

Tips To Write and Distribute a Press Release
Writing and distributing a press release is one of many ways to get free traffic and free publicity to your website. The important thing is how you want to write your press release. This article discusses tips on publishing your press release as well as an overview of a press release.

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