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What Makes a Press Release Newsworthy? It's all in the news angle.
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.

Other previous announcement Related Articles

9 Ways to Keep Clients Coming Back for More
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important - but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!

Hilton Hotels brings brand to Ghana
Inc. Magazine alerts us to an announcement by Hilton Hotels that it will open its first property in Ghana in early 2010.

Stock Prices Rise 21% When Firms Announce Energy Management Projects
When selecting projects under a limited budget, a firm should implement the project that will return the most value. Ultimately, firm value is measured by stock price, which can be impacted when the firm makes a major announcement. This paper shows that announcements of energy management projects correlate with a 21.33% increase in stock price within 150 days of the announcement. This increase is in addition to the risk-adjusted return the firm would normally experience. For example, during a “bull market” a firm’s expected return was 10%. After the announcement, the return would increase by 21.33%, for a net return of 31.33%. These results suggest that investors react positively to energy management projects. This outcome demonstrates one more strategic incentive for firms to implement energy management projects.
Getting Everyone on Board for an Improvement Project
A previous paper outlined the elements involved in setting up a process improvement project. With a project well-defined and management support secured, it is time to spread the word. We want to ensure that everyone involved in the process to be studied is aware of what is going on. We do that with a public announcement.

Collecting the Facts for Preparing Process Maps
In two previous papers, we outlined the elements involved in setting up a process improvement project and getting the word out with a public announcement. With everyone on board, it’s time to get into the trenches. Fact gathering is an integral part of understanding reality and preparing a good process map. Yet, it is often dismissed or given cursory attention as superficial process maps are created by an individual or group of people some distance away from the work…and thereby some distance away from reality. If you want your process maps to reflect reality, you must go to the work and see it happen.

Nothing about the revamped Mac desktop line-up tempts my wallet
I guess I should thank Apple. Following yesterday’s announcement regarding revs of its entire desktop line-up, there’s nothing to tempt me to spend my money.
Never compete with anybody else; but yourself
I have some major disagreements with our current school system, especially because of the culture of competing against one another. We are pitched against our classmates to evaluate who is better than the other. And since only 1 can be the winner, we develop 99 losers. So then, why are we surprised when 1% of the population earns more money the 99%? So then, why are we surprised that 99% of the world is poor? Isn’t it hypocrisy? Whereas, you ask anybody who has made a difference in our society as to what they owe their success to. Invariably it comes to the fact that these people competed with themselves, and not others. They wanted to be better than their previous best. They wanted to beat their previous performance. And that is the key to success.
Achieving Visibility in the News
Entrepreneurs recognize the potential benefits of a press release announcement - visbility for your product or service that could reach a very large audience. The challenge is often how to identify a newsworthy announcement that will catch the attention of the media to broaden its reach.
Strategic Planning - Business Executive Essentials - Part 12 of 12
This week’s article is the final segment of this 12-part series. We will cover a few final questions to help you self-evaluate your own organization’s strategic planning effectiveness. If you are behind on reading previous segments, just skip to the bottom of this one and you can access any of the previous installments. So let us continue. How would you answer the following?

Keith Springer Sacramento Financial Advisor Live on CNBC Analyzes Europe Crisis
Keith Springer appears live on CNBC to discuss the impact of Berlusconi’s announcement on the stock market and why Europe still matters.
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