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Melting the "ICE" Out of Price
Now, I've said this before - you shouldn't be positioning yourself solely on price. If your aim is to be the "Walmart" of your niche, then by all means, slash those prices. For the rest of us, we need to take a good hard look at our sales letters, our sell sheets, and our pitches.
It's All About Value
Cost plus pricing, the method of pricing where a business adds on a specific amount over the cost of their products and services to give themselves a profit margin and to ensure all costs are covered. It is easy to implement and the most used method of pricing in the business world today. It is also a hugely flawed methodology
All Customers Care About Is Price?
"If you find a price lower than ours, we will beat it by 10%" "Lowest price guarantee" "Lowest price guaranteed" " Lowest Price promise" You see these price advertisements everywhere, nowadays there is a laser focus on low price. For some businesses and companies lowest price has become their only competitive weapon in their marketplace, and not just because the economy is bad, but because it's the easiest way out. It is, however, also the least profitable way of doing business.
It's As Easy As Good, Better, Best!
When you start to look at implementing value pricing in your business, you will undoubtedly try to find the perfect price for each of your products and services. That price which will extract the maximum profit from your customers. However, early on into the process you are going to realise the following truth, different people will place different values on what you sell, and because of this they will pay different prices.
Scarcity And The Next Best Alternative
Pricing in essence is all about looking at your customers next best alternative. What does that mean? Simply, in order to set your value based prices, you need to know what alternative options your customers have. If you are selling a service or item that is common place and easy to get hold of, that means your customers have a lot of alternatives rather than buying from you which in turn will dictate your pricing level, if you are selling something that is hard to get hold of that means your customers will have very little alternatives to buy other than from you.
Profitability - Pricing Strategies to Make Money
At a meeting the other day, a marketing consultant opened her talk by asking the group, "What are you worth?" She went on to discuss all the different ways we minimize our worth or discount our value in desperate attempts to close the sale. After all the pitfalls of pricing and selling were laid out, she closed the talk by asking again, "What are you worth?" The responses around the room were very entertaining as people began to realize or give themselves permission to adjust their prices to make a profit!

How to Raise Prices
Bob Goedjen, guest blogger at Cisco Innovators Forum says that if 90% of entrepreneurs have under-priced themselves, plus many businesses have cut prices during the recession, how do you raise prices now that the economy is picking up again? I asked Bob Goedjen of Silicon Valley SCORE to give us his insights.
Some Pros & Cons of Posting Your Pricing
To post pricing or not to post pricing, that is the question. With all apologies to Shakespeare for that terrible rip off of Hamlet's big angst-ridden speech, here are some of the arguments for and against posting pricing on our websites.
C-Level Sales Training Tip 21- Eliminate Low Price by Differentiating
Price battles happen because the C-Level decision maker doesn’t see a reason to pay more. Learn how to show differentiation where it counts and eliminate the low price argument.
Pricing One’s Products and Services
Setting one’s prices is a never-ending struggle for business owners. Buyer’s behaviors change nearly as fast as the weather. But, by better understanding how and why customers value and purchase products may take some of the pricing dilemma away.
Pricing Your Services for Business Success
During the past week I have had several conversations with clients about pricing. Not being clear on your services and what you are offering, means there is no consistency. In fact each client ends up in a unique program and price structure. This approach appears to be client centered but it becomes very time intensive; creating chaos for you.
Selling on eBay: Can You Increase Sales with a Low Opening Bid Pricing Strategy?
The low opening bid strategy is often promoted as the way to make the sale and increase the final bid price of your auction. But does it work? And will it deliver as promised?
Selling on eBay: 5 Ways to Keep Your Product Line Fresh and Profitable
Selling successfully online is not a matter of luck. To be successful, you must sell what buyers are buying. Buyers are always looking for something new. Use this strategy to keep your inventory fresh, and increase your changes of online success.
Can You Make Your Hobby Into A Business
My client, Jenny, showed me a small selection of knitted wool hats that she had made. She said she had dozens of them in her house. She wondered about the possibility of going into business selling these hats. Up to now she had sold a few to friends without any effort. Wouldn’t it be nice to sell them to others! Maybe-on a website.

Pricing Your Products – Four Tips of the Trade
Pricing is one of the hardest issues many businesses will face. Set prices too high and you lose customers. Set them too low and you won’t be able to cover your own costs. The goal is to find that delicate balance and here are four tips in doing so.
How to Succeed in Business, Without Setting Your Hair On Fire
Most start-up businesses fail. Learn what you can do to beat the odds. Learn from the successes. Solve the problems before they become problems. Decide on products, pricing and passion before you begin.

I met a pricing genius
Pricing is often the key to success when building a business.
Inflation's Impact on Your Business: What to Do About It
Inflation for all of 2010 was only 1.5%, but it ran at a 3% rate for the second half of the year. If, as some observers suggest, inflation is again an issue, what can you do about it?
Best Tips On Good Lease Rates , Pricing and Leasing Options in Canada
Information on how Canadian business owners can get good lease rates and how leasing options and pricing work in the Canadian asset financing marketplace .

How to Say Your Price Without Choking
People always ask me, "Lisa, how do I get the price out of my mouth? It's sometimes hard for me to believe I'm worth that much money." Well, I have two things to say to you that can make all the difference.

Let’s Talk Pricing
It doesn’t matter who you’re selling to or what your service or product is. If you charge what you want and are confident about it then you will attract the clients and revenue you desire. You just need to genuinely believe in the offering, know your own self-worth and ask a price that is satisfying to you.

6 Do's and Don'ts of Using an iPad on a Sales Call
Make a wise decision regarding the use of an iPad in your next meeting - remember that you aren’t going to impress anyone with any gadget – unless you have a valid reason for having it there in the first place...

Are You Struggling With Your Pricing?
When you’re a heart-centered CEO you want your customers to feel like they received great value from your products and services, but you also need to put a roof over your head. I’m going to tell you right now, the only one who knows what the best model to use for your pricing is you. I’ll prove it right here and now.

How to Set Prices and Discounts: a Primer
If you're having difficulty setting or structuring your pricing, this article will show you where to start. Covers basic techniques of pricing and discounting methods, and how to avoid setting your pricing well below the value you provide.

Other pricing Related Articles

Price The Direct Link to Your Bottom Line
Setting the correct pricing strategy for your products and services is a great challenge. Pricing has tremendous impact on your profits, because pricing not only determines the quantity sold, but also the direct contribution to your bottom line. Following are a few key points to consider when setting prices.
What Should I Charge? First Understand What You’re Selling
Designers spend an inordinate and disproportionate amount of time determining pricing and fretting over it. But there is no right or wrong answer when it comes to pricing. This article helps designers figure out a pricing structure that works for them.
Selling Value - Hear Yes to These Questions
No matter what your pricing philosophy is at your company, buyers always buy based on value. Hearing yes to three quesions will allow you to build greater value in your pricing.
HOW TO PRICE YOUR PRODUCTS AND SERVICES
Summary: Your pricing structure and policy are major components of your public image and are crucial to securing and keeping your clientele. Pricing for service businesses may be more complex than retail pricing. However, the result is the same: cost, plus operating expenses, plus desired profit, equals the services price. The key to success is to have a well-planned strategy. Establish your policies, constantly monitor prices and operating costs to insure profit. Accuracy increases profits!
Avoid Being the Dumbest Competitor
Pricing is the tip of the profit spear. It is often said that profit is made on the buy side of the equation in wholesale distribution. That is a true statement. However, it only holds true if you are disciplined enough not to give that profit advantage away during the quoting and pricing process. The Quotation - Pricing Process "Your customer has no need for you to make a ‘fair' profit unless there is no other distributor willing to take your place." This is quite a sobering thought, but one that we should keep fresh in our minds. Pricing strategy starts by providing guidelines for your quotation process. If we do not have a vehicle, a scorecard or some methodology to determine how we are doing then we are driving through a tunnel with our lights off. Not having a formal quotation process increases our chances of becoming the

It's All About Value
Cost plus pricing, the method of pricing where a business adds on a specific amount over the cost of their products and services to give themselves a profit margin and to ensure all costs are covered. It is easy to implement and the most used method of pricing in the business world today. It is also a hugely flawed methodology
Small Business Coach - Do Your Pricing Strategies Maximize Your Profits?
Pricing strategies are often the last marketing mix tactic that most business owners consider important, but the first to get attention the moment sales decrease! Maybe you've never considered how your pricing strategies can maximize your profits. This is the first of a series of articles on using pricing strategically to maximize your marketing results. So, we'll start with some basics - here's seven pricing options you can consider when initially setting your prices.
Some Pros & Cons of Posting Your Pricing
To post pricing or not to post pricing, that is the question. With all apologies to Shakespeare for that terrible rip off of Hamlet's big angst-ridden speech, here are some of the arguments for and against posting pricing on our websites.
Best Leasing Rates in Canada via a Leasing Specialist
Information for Canadian business owners and financial managers regarding how to achieve best leasing rates and pricing in Canada. Factors that affect your lease pricing.
SEO Pricing – 3 Pricing Models to Choose for Web Promotion
SEO Pro must have a clear idea about the pricing of SEO solutions. There three different pricing mechanisms –price on performance, fixed monthly fees and pay per action. Each of the mechanism has specific set of merits and demerits.
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