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Six Life-Threatening Marketing Problems
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face. As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem. Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems.

Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

How to advertise without spending $1 on advertising
Are you a boot-strapping entrepreneur struggling to get appointments and find new customers through conventional advertising methods? What if you could discover one method to generate business around the clock without spending a dime on advertising? Does it sound too good to be true? Before I explain, let me ask you one question… Have you ever jumped into the deep-end of a pool without learning to swim first? That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.
Tired of fighting for customers in the bargain basement?
Imagine for a second… Your phone wouldn't stop ringing and your inbox are inundated with emails… You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch… People are rushing to your door and begging you to take their money… Wouldn’t that make your life a hell lot easier and get you to sleep better at night? However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet. They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve. Does this sound familiar to you?

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Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

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Dealing with Blind Spots
This article deals with learning how to avoid blind spots by helping a client or team member gather all the necessary information they need for the task at hand.

KNOW THE ‘HOT SPOTS’ OF YOUR DM PACKAGE
What are the ‘hot spots’ of your direct mail package? They are the parts that you want your readers to be drawn to, to pay attention to.

Mortgage Rates And Subprime Crisis – An Overview
The global subprime crisis had such far-reaching implications that it is impossible to spell out in a few sentences the large-scale affect it caused on the economy of the world. As expected, Canada too did not escape the worldwide wrath. The fallout has been extensive. Today, money borrowers are bombarded with terms such as prime mortgage rate and subprime mortgage rate. What do these expressions mean? A rudimentary understanding of different types of credit is as much essential as getting to know of terms such as Canada prime mortgage rate. First here is some nitty gritty of what prime interest rate is.
How to build a brilliant team
In the coming weeks, Prime Minister Julia Gillard will face a challenge that entrepreneurs know only too well - how to make teams work.

Women in business
I was speaking to someone from overseas the other day and he said he never thought he would see the day when Australia elected a female Prime Minister. His perception of Australia was that our culture was very ‘blokey’. So you would think that the appointment of Prime Minister Julia Gillard was the result of great change, an indication of how successful women have become in the workforce. Think again. In the recently published report by the Equal Opportunity for Women in the Workplace Agency it made clear that the number of female key executive managers and board directors in the ASX 200 has hardly changed over the past eight years. In comparison with New Zealand, the UK, Canada, the US and South Africa, Australia has the lowest percentage of women in the most senior positions. So what exactly is going on?

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