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Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

Other princeton review Related Articles

The New Investor Relations
Book Review -- Expert Perspectives on the State of the Art – by Benjamin Mark Cole; Bloomberg Press, 100 Business Park Drive, Box 888, Princeton, NJ 08542, www.bloomberg.com/books, 609-750-5070, October 2003, hardcover -- $55, 320pps
Empathy
A flurry of unsolicited questions came in on Friday, including two "please review my blog" letters, and a "please review my book" package. (For the record, I'm totally useless at reviewing your blog, sorry.)
When “Keeping in Touch” Hurts vs. Helps You
Contacting would-be VIP mentors is something most people have trouble with. The question isn’t just “how do I contact them?” but also “how should I communicate with them once I do?” I teach students how to reach the unreachables in my guest lectures at Princeton, and here is my response to a recent e-mail about the latter.
Managing Performance: How To Conduct A Performance Review Right
One of the most common questions we get asked is: "We need to do annual performance reviews. Do you have a performance review form that we could use?" While admirable that the need to conduct a performance review is recognized, the purpose is often lost in the frenzy of filling out forms, setting up meetings with employees, and sitting through awkward, contrived discussions with them about their performance. The performance review is about managing and improving performance. It should be a motivating, inspiring process conducted not just once a year, but on a regular basis. In this article, we'll discuss how to effectively manage performance and provide tips for how and when to conduct a proper performance review.
How to Get George Bush or the CEO of Google on the Phone
The below article, titled “Fail Better” and written by Adam Gottesfeld, explores how I teach Princeton students to connect with luminary-level business mentors and celebrities of various types. I’ve edited it to be shorter and clearer in a few places.
Why Bigger Goals = Less Competition
SPRING 2005, PRINCETON, NEW JERSEY I had to bribe them. What other choice did I have?
Global Verge Review - Real Deal Or Ragged Trousered Misfit From Global Verge?
Global Verge is one of those MLM businesses you just love to review in detail to see just what there is behind the curtain. If what you're searching for is a real review of Global Verge and not some underhand, badly written sales pitch for another MLM business then sit back, pour yourself a strong cup of coffee and review this article in detail from top to bottom (and if you have an opinion let's hear it!). Here we go with the Global Verge review;
Kindle v Nook - Which is the better eReader?
The Kindle from Amazon and the original Nook from Barnes & Noble are two very popular eReaders available to buy today. Both have been around for a while and both have upsides and downsides. In this Kindle v Nook review I will provide you with an honest and unbiased look at them both so to make it easier for you to make the right decision for you. At this point I would like to inform you that I am a long time eReader enthusiast and I would never review a product I hadn't tried and tested (which is not the case with most other so-called “reviewers” out there). So, I hope you enjoy my review and feel free to comment or ask any questions you may have.

A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
PR Strategy: Now’s the Time to Write Year-in-Review Press Releases
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.
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