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ANOTHER BRAND BITES THE DUST
Why high-potential brands may never make it to ‘GREAT’! By Suzanne Tulien, Principal & Co-Founder

IT’S 2010 – Do You Know Where Your Brand Is Going?
5 Strategies to Prepare Your Brand for Sustainable Elevation By Suzanne Tulien, Principal & Co-Founder

Features of a Marketing Agreement
A marketing agreement is a very important thing to establish when dealing with independent sales reps. This contract will protect the interest of both the manufacturer's rep and the principal. It is strongly suggested that you establish a formal contract with any sales reps that you enter into business with. The details within a contract will vary depending on the individual natures of both the sales rep and the principal, but there are several key factors that should always be included.

An Overview of Federal and State Business Opportunity Laws
Business opportunities are regulated under the FTC Business Opportunity Rule (16 C.F.R. Part 437) and by 25 states with business opportunity laws requiring pre-sale disclosure and, in most of these states, registration of the business opportunity offering. While “business opportunities” and “franchises” are somewhat similar because both involve the sale of a product or service to enable a person to start a business, one of the principal differences in the definitions used in the statutes is that there is no license of a trademark or substantial association with a trademark in connection with a business opportunity. Franchisors should be aware of these laws, because they may be a trap for the unwary franchisor, particularly if the franchisor’s principal trademark has no

Firing the Principal Does Not Guarantee Improvement
School district leaders are choosing to fire the principal as a strategy for receiving additional federal funding. However, firing the principal does not guarantee that the school will become productive.

Pay Yourself First
Compound interest is the key to building wealth. Simply put, it means investing some money, earning interest on your investment, and then leaving both the interest and the principal in place so that you begin to earn interest on your interest (as well as on your principal).

What do I like about being a contract executive?
Sheila Hamilton, Managing Principal discusses the benefits of working as a contract executive

What’s the difference between a “consultant” and a “contract executive”?
Sheila Hamilton, Managing Principal explains the difference between a consultant and a contract executive.

What are the attributes of a contract executive?
Sheila Hamilton, Managing Principal describes the attributes of a contract executive.

What is it like to be a contract executive?
Sheila Hamilton, Managing Principal explains what it is like to be a contract executive.

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