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What does a LITE Web Site look like?
A LITE Web site immediately addresses the visitor's problem. Remember: your visitor has been searching for a solution to her/his problem in Google or another Search Engine and has landed in your site, hoping that "this is the one that will solve my problem." A LITE Web site has only the elements that are necessary in communicating important information that your visitor wants.

Other printable coupon Related Articles

Cheaper
I just got an angry note from Anna in the Midwest. She read one of my books, got the coupon for unlimited free consulting by email and decided to cash it in. She sent me a note asking me to persuade her bosses that the best way to grow their resort was to lower prices.
Starbucks Coupon
What does a lawsuit over corporate fraud have in common with conspiracy theories about the wireless future? At the bottom of both is nothing more than a simple Starbucks coupon.

Lessons from Blockbuster: Total Access Takes Another Minor Misstep
Last week I received an email from Blockbuster notifying me that my ecoupon was ready. The email is great! It's only missing one thing; a link to the actual coupon.

The Echoes Heard at Work
Coward. That word, along with others less printable, popped to mind when I heard a story about a friend's son. It turns out, he learned he was no longer employed via a text-message to his cell phone on a Sunday night. The brief message from his ex-boss informed him that his last work day had been Friday.

How Much Does The Customer Experience Matter?
After watching Jeffrey Pine’s video on authenticity and the power of the experience, I decided to conduct my own personal experiment. My lab was the realm of beauty salons. For the last five years, I’ve gotten my hair cut at a local salon known for its fantastic client experience. Total cost of a haircut there is typically $60. Yesterday, I took my appearance in my hands and headed to the local discount haircut chain where I paid $5.99 (with a coupon) for a trim.

Let Consumers Sample Your Brand - e-Sampling For Retail
E-sampling can be a great way to promote your business. By setting up a micro-site or page that focuses on your product, you will be sure to get the views you need to promote that particular product. When e-sampling, remember to include a coupon for use on the product after you have sent the sample. This will not only incentivize the product, but it will allow your potential consumers to know that your product is of value. Make the directions clear on how they will receive the sample and what the sample will include.
3 Product Launch Ideas Designed to Deliver Primo Results
There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion may seem obvious. There's the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results.
The fine print of Groupons goes both ways.
Who likes fine print? You're a consumer too so put yourself in your customers' shoes when you're creating your coupon offer. Make your terms and conditions reasonable and attractive and make them clearly visible in the main body of your offer.
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