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Lesson #5: Do Not Lose the Core Essence of Your Product
Harry Potter is no longer just a character who comes to life in Rowling’s seven-book series. Instead, it has become a merchandising and marketing machine all on its own, pushing ahead at full throttle. And while Rowling remains in awe of the success that has been spawned by her stories, so too does she remain wary of the many attempts to capitalize on and commercialize her story of a young wizard.

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Feel Like a Slave to Your Business
To begin, let me ask you some revealing questions. As a business owner, can you walk away from your business today for one or two months and come back to find it operating smoothly and profitably? Can you even escape for two weeks? Have you ever had a work-free vacation? If your answers are “no”, you don’t have a successful business, you have a glorified job in which you are trapped! You don’t have an effective business system; you are the business system! In a large sense, you are a prisoner of your own success.

The Buzzard, The Bat & The Bumblebee
The BUZZARD If you put a buzzard in a pen that is 6 feet by 8 feet and is entirely open at the top, the bird, in spite of its ability to fly, will be an absolute prisoner. The reason is that a buzzard always begins a flight from the ground with a run of 10 to 12 feet. Without space to run, as is its habit, it will not even attempt to fly, but will remain a prisoner for life in a small jail with no top.
The Wilful Abuse of Positive Thinking
I was reading about Admiral James Stockdale, highest ranking officer in the "Hanoi Hilton" in Viet Nam as written by author Thomas Barnett. Stockdale spent eight years as a prisoner of war in Hanoi and was tortured numerous times by his captors. Four of his eight years were in solitary.

Find your Focus
In Victor Frankl's disturbing yet fascinating book, Mans Search for Meaning, he tells of his experiences as a prisoner in a Nazi concentration camp in World War II, namely, how he and some of the other prisoners defied the odds and survived this ordeal mentally and emotionally.

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