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The PR Credibility Factor
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

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How to Avoid Burnout and Gain a Fresh Perspective: An Uplifting Lesson From the Beach
A day at the beach is one of those American images of happiness and relaxation, but in reality, there's much more to learn from the shoreline. This brief analogy from the beach will help put progress and personal challenges in perspective, and for the believer, it's a reminder of the spiritual aspect of the success journey.
How to Successfully Use Your Digital Footprint - Essential in a social media world
Remember when you walked on the beach? You could see a trail left by those who had been there before you. In today’s online marketing world you need a digital footprint and it is very important.
Paddles, Portages and Pings on Leadership
After 3 long days of a very intensive workshop in Toronto, a group of us decided to go canoeing for a day, up in Barre, Ontario (an hour north of Toronto) on the Nottawasaga River. It was a warm day, the water was warm, and no one else was on this pristine flat-water river winding through a protected swamp.

Simple Systems That Can Set You Free
Would you like to see your business running like clockwork while you’re off vacationing at the beach, the mountains, or overseas?
The End Game
The 'End Game' is probably best described as the goal at the end of the road. For a small business it might be a profitable sale, or being replaced by a General Manager and 'go to beach'! For a large organisation it will be the realisation of a vision.

Hawaiian Vacation Packages: 3 Ways to Keep Your Hawaiian Vacation Affordable
When it comes to a beach getaway, nothing truly beats going to Hawaii. However, there are several people who do not think this is a good travel destination. They do not wish to go to this beautiful island unless they are able to get a good deal on Hawaiian Vacation Packages.
Let it Snow: Leadership in Winter
I'm looking out the window at the marshmallow world for the second week in a row; beautiful, pristine, and quiet. I remember in the long ago past, oh maybe ten years ago when snow days really meant stop; work, school, community. Not that way anymore. Computers have been buzzing along and work is getting done. Every so often the ring of the landline or the cell phone interrupts and a human voice feeds the need for a different kind of connection.
What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers
Lesson #1: Choose your family wisely. I saw this listed in a Bangkok gym as tip number ten to “live a long life,” but it struck me as particularly poignant as I was thinking about my trip during my last run on the beach in Thailand before going back to LA.

There is no such thing as a home page
As children we are taught to see beyond first impressions and give everyone a chance. The old “don’t judge a book by its cover” still plays in my ears as I enter a less than pristine restaurant or a new acquaintance’s messy home. Still, in everyday life and especially in business, first impressions mean everything. From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world your website is more than just your storefront, it’s your brand identity.

That Beast - Google Search
Potential employers are no longer settling for the pristine resume, stellar references and sharp business suits (although these do play an integral role in the hiring process). In a recent report conducted by Microsoft, in 2010, they found that 79% of hiring managers vigilantly screened the online reputations of potential employees looking for a job; and of those 79%, 70% rejected job applicants based on the results populated mainly through Google search.

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