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The New Rules for Successfully Landing Media Coverage
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.
The Birth of Diddy: Sean Combs Makes His World Debut
Born on the dangerous streets of Harlem and exposed to violence at an early age, the odds were stacked against Sean Combs, a.k.a. Diddy, from day one. Nobody believed he would amount to much, let alone go on to become one of the most successful and well-known musicians, producers and entrepreneurs of our time.

The New York Times Bestseller List
Cumulative advantage is a powerful side effect of story telling. Get out front, even a little, and you sell more because many people like to invest in a winner. We like to read what other people are reading.
Online Videos … The Move to Entertain, Educate, Sell
If you're like us you're watching more of your TV over the Internet. Why not? No need to let some psycho at the network dictate what you watch and when. Funny thing is the ads even look better on the iNet. They're faster, crisper, more entertaining. Ok not all...some are long, boring, sloppy, crappy! All by ourselves we're going to change all that (yeah right) with some advice to those folks on how they can produce better videos that folks want to watch. If only a few listen maybe you'll want to begin a steady diet of marketing videos. Wouldn't that be great you watch the stuff then you go buy the stuff, the economy gets better, you miss more TV shows, watch more stuff on the Web and the cycle continues till we finally take most governments off life support and they act like responsible citizens...cool !!!!

Technology is So Passé … It’s All About Fashion
We looked at the stuff at CES...at CTIA...at NAB...at all the shows and media coverage. There was an epiphany (gotta love that word). The PC/CE/communications/content industry isn't about technology...it's fashion! It's what's hot...what's not. Notebooks...no netbooks...no smartphones...no ebooks...no tablets. Local storage...centralized storage...personal storage...cloud storage. Your next product, service can be hot, cold, dead in a month. We flip faster than skirts rise and fall. There are no bold , ah ha predictions here but at least you'll know why you change phones, computers (whatever) more often than you change cars. What's it gonna be tomorrow? Don't ask the buying public(s)..invent it!!!! -- borrowed from John Doerr (come on what do you think fashion is? Right creative borrowing!).

Real Live Coaching Call - Coaching Salespeople
Clients who receive sales management coaching, training and development come to know what an effective sales coaching conversation sounds like. You may not be privy to that so you might find last week's episode of Meet the Sales Experts helpful.
Real Live Coaching Call - Coaching a Salesperson
Chris Mott was my guest and he coached a live caller for about 30 minutes. Listen to the show for a better sense of what every coaching conversation should sound like. The following email was received from the live caller the day after the scheduled sales call:
Franchises - Emotional Fulfillment - The Challenge
If you have trouble shifting your seat to the upright position for take off every morning, you should probably see if there's a better flight crew to help get you where you really want to go. Perhaps a Franchise is the answer, and perhaps it's not. However, until you ask these tough questions, and answer them with conviction, you won't know whether you have the possibility of leaping out of that rut, and over the Chrysler building in a single bound.
Quote 85% Less - Close 300% More
He had a client who, when he met them, closed 4 deals for every 100 quotes they prepared and submitted. Not only that, it took their highly paid engineers anywhere from 1 hour to 1 week to complete those quotes.
The “Karmically Correct” Way to Lay Off an Employee
For anyone in the unlucky position of having to fire an employee, here is the “karmically correct” way to lay off an employee:
Revenue is Down, Let's Fire Sales
Cutting back on your source of revenues is something that needs to be done with a precision scalpel - not a chainsaw.
Growing Too Fast: A Cautionary Tale
It is not your overhead but what's in your head that counts, especially when you run into a downturn in your business. Your ability and willingness to cut costs can help you stay in business longer to wait out the storm.
Game Developer's Conference - Day 2
Catching what is new, what is hot and what the trends are in social and mobile gaming. All spell opportunities.
It’s Never Too Late To Succeed In Life
Are you past forty, fifty, or heading to sixty and you haven't achieved your dream of a successful, rich, and independent life? Are you now afraid that age is catching up on you fast and you might never be be able to taste success in your life time? If you are, I have good news for you. Age is never a barrier to success, and the success stories of George Burns and Colonel Sanders will definitely fire you up!

Launching a Successful PR campaign for Your Grand Opening
If launched correctly, an effective public relations campaign for your grand opening can pay off in a big way.

Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...
Entrepreneurs – Want To Start A Serious Ebay Business?
OK, you are really serious about setting up your new business; you don’t want some hobby but the real thing. You’ve thought about buying and sell on eBay, but are unsure if you can make a living off of it. Well millions do – but you have to approach it like every other business. Here’s a start up plan for you.
The Secret Other Insurance Producers Won't Tell You
If you’ve been in the insurance industry less than four years you’re holding onto a dream. The dream that someday you’ll have a full book of business with lots of residual income is what fuels your fire. The dream that someday you won’t have to work so hard to get appointments is what drives you to make one more call.

Who Else Wants to Get Rich Slowly Selling Insurance?
Unfortunately, many producers enter the business with dollar signs in their eyes. It isn’t because you’re greedy or afraid of hard work.

What if Prioritising Was One of the Main Keys to Success?
I have discovered two things that many business owners tend to find rather challenging when running a business. These are... ...So… when it comes to your priorities, 20 percent of your time spent on the important ‘stuff’ will give you 80 percent of a return on that time... In the area of customers, it is vital to identify the 20 percent who account for 80 percent of your business...
Insurance Producers - What Business are You In?
You probably think that’s a pretty stupid question. You’re in the insurance and investment business. Oh, really?

Hot Way to Sell More Insurance
You have a burning desire inside you that leads you to act. This desire is so strong you seek out opportunities to fulfill it.
You've been Burned...Does that Mean You Stop Trying?
Show me a producer who can’t earn a decent living as long as they have a full appointment book, and I’ll show you a bumbling idiot. If you hold enough appointments with enough people even the worst salesperson in the world will sell someone something on a fairly regular basis.

When Sales are Down these are the 3 things You Don't Want to Do
At some point in your business your sales will be down. When this happens you have a natural desire to do the very three things that will keep your sales down.
How is Fear Impacting Your Sales Success?
The fear you focus on is the fear that is getting in your way and keeping you from sales success. Most sales producers harbor fears related to: talking to people, rejection, or failure.
There Comes A Time In Sales And Management
It continues to amaze me that, when you finally back the non-productive personnel into the corner, they suddenly start producing.
Back to the things that worked
Is it time for you to go back to the ways you use to promote your business and sell your products and services? USA TODAY: 10/3/07 Sears Reviving holiday Wish Book Fourteen years after shelving its venerable catalogs, Sears is reviving the holiday tradition as it struggles to attract new shoppers and revive business.
Do a better job, and you will get paid more
Do a better job selling BENEFITS and your sales and profits will increase.. Guaranteed!
The secret to lowering you marketing cost
Marketing cost are going up.. • The U.S. Postal Service has increased postage rates again. The latest increase (as of July 2008) has pushed the cost of mailing a letter to 42 cents and upped the cost of shipping magazines and catalogs 20%. This would be the largest increase in decades. • Newspaper advertising costs as well are estimated to increase along with radio and television. • Printers ink and paper cost are estimated to increase.

Sometimes Customers Lie
What should you do when the customers lie? 1. Make sure you are correct in your point of view or claim. 2. Ask the customer in a professional manner to prove his claim. 3. Make sure you never offer something you cannot deliver. 4. Sell the benefits the customer receives from your product / service

People Shop Price. They Buy Value
It is great to sell VALUE because you have two different groups of value to sell. One- The value of your product. Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that is not unique about your competition?

Content Protection, Fair Use Have to be Fair for Everyone
Contrary to what they tell governments, the world doesn't revolve around their stuff. In fact once we buy it isn't it our stuff? Some day they'll get a clue like the music industry and audio books industry that once content goes digital there's no turning back. We didn't copy audio tapes and pass them around...we didn't copy VHS movies and pass them around...we didn't copy DVD movies and pass them around...

Film Production: Working with Unions
Unions were created to protect workers from unfair wages and poor working conditions. If a producer wants to use any union labor, then that producer will have to become a signatory to the appropriate union contract. This does not necessarily mean that the production must hire only union labor, nor does it mean that the production will need a big budget. Some unions, such as the Screen Actors Guild (”SAG”) offer various contract options for small and medium budget films.

How Do You Survive Franchisor Bankruptcy
It takes immense discipline and fortitude to survive a franchisor's bankruptcy. It's a good idea to have a plan to minimize any potential losses in revenue and reputation, just in case such an unfortunate circumstance arises. When armed with a plan, you're more likely to avoid disaster and consequently keep your business afloat.
Appearing on a Talk Show Post-Oprah
Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.
Follow-up Calls: Welcome to the PR Mine Field
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

The Future of Business Is It Getting Personal
Given its popularity, we’re sure many of you have seen “The Apprentice” on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show —and never missed a single episode. It was edgy and slick. It was bold and boastful. It was visceral and shiny! We bought the “gold” lock, stock and barrel.
No Medicine Cures Negativity Once It Starts Festering In Your Network Marketing Business.
You should encourage all of your team members to contact you directly, regardless of their position within your organization, if they find their sponsor to be unresponsive. Train them to “throw up” their negativity rather than “throwing it down” to infect other members of the team.

PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

Other producers Related Articles

Be A Top Performer
Lawrence Geller's introduction of the seven top producers who addressed the 2003 Ontario Sales Congress, included these insights on Top Performers:
Can Small PR Firms Deliver Huge Results
Chances are, the top producers among small PR firms have built their businesses on a premise like the one discussed in this article.
How Pareto\'s Principle Impacts Your Sales Success
Hiring Top Sales Producers Is Almost Impossible Because Of Pareto's Principle. Find Out What You Can Do About It!
Film Production: Financing and Investment Issues
Film financing is one of the most difficult and least understood challenges facing a producer and it is fraught with perils for the unwary. Many independent film producers find themselves caught in the “Producer’s Paradox” namely: “You can’t sign talent and develop your screenplay without financing, but you can’t obtain financing without talent and a polished script.” Given that most film producers do not want to use their personal assets to fund their films, the most important issue for many producers is how to finance their film project with other people’s money.

How to Listen like a Detective
Listening is the top skill of Top 20% sales producers. Here's how to develop it!
If You Can Answer Yes to These 5 Questions, Don’t Need More Sales Training!
Most service sales people won’t last longer than 3 years. Of those that make it past the 3 year mark, 20% will barely hang on and 20% will be top producers.

Who Else Wants to Get Rich Slowly Selling Insurance?
Unfortunately, many producers enter the business with dollar signs in their eyes. It isn’t because you’re greedy or afraid of hard work.

How One Ordinary Salesperson Could Get Extraordinary Sales Results
You’d be very surprised if you knew the difference between you and the top producers. If you’re an average or above average producer it isn’t as if there are huge differences between the way you do things, and the way top producers do things. Yet, those small differences in approach have a huge impact on your results.

Downline Builder | An Effective Online Strategy For Building Your MLM Business
Join top industry producers and learn how to explode your business efforts online.
5 Initiatives in Building A World Class Sales Organization-Part 2 of 3
In part 1 of this series we identified the 5 main areas that must be focused on when building a world-class sales organization as: 1-Finding Good People. 2-Getting Them to Join Our Team. 3-Getting Them Trained and Producing. 4-Growing Them into Top Producers. 5-Keeping Them. In the first article, we tackled 1 and 2 which covered some of the things that are necessary to recruit and hire top talent. Now the true work begins! Getting Them Trained and Producing, and Growing Them into Top Producers
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