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When to Use a Press Release
The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies.

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CHALLENGING THE BIG BANG THEORY
CHALLENGING THE BIG BANG THEORY OF TRADE SHOW PRODUCT ANNOUNCEMENTS Win the battle of convention noise by avoiding the noise. Think of your next trade show as the middle of your product rollout, not the beginning.

Ten Signs of an Impending Layoff
The news is full of announcements of layoffs. Most people are worried about their current jobs. How can you tell a layoff is coming? Here are 10 signs I've observed during my career.

Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Secrets of Marketing - Three Reasons to Use News Announcements to Promote Your Business
Three Great Reasons to Use Press releases to Promote Your Business and Web Site Press releases and news announcements serve many different functions in addition to being source material for journalists to write about. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news just a good hook.
Small Business Marketing with a Press Release
Writing a press release for marketing your business or website is an excellent way to attract more prospects and customers. Businesses write press releases to announce a new product or service, make major announcements about their firm, or highlight innovative practices of their business. If the story is written well enough, or the event is newsworthy, the release has a chance to be picked up by dozens of other publications and websites. For small business owners a press release can be an avenue for inexpensive, yet effective marketing tactic.
The Quick Media Blitz
Business Owners Need to Understand and Have a Strategy for Event Marketing, Announcements, even Blog Announcements. This quick read covers what you need to know, so you can instruct your marketing department what you want done.

Press Release: Time Tested Method for Being Recognized
Event Announcements, Building your Brand or Reputation, Getting Recognized, or Just A Getting Promoted at Work? The Press Release is a time tested method for getting your message out.

iWhatever is the Answer…What Was the Question?
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

iWhatever is the Answer…
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

Beware of april 1st announcements
Beware of april 1st announcements
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