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Look for the Loose Brick
I hear salespeople say that speaking to a particular prospect was like "hitting a brick wall." The prospect's guard was up in full force. The prospect seemed to get bored or, worse yet, to actually become defensive or offensive, as the case may be, every time the salesperson mentioned a product benefit or feature. It pains me to hear this, as I've known exactly what it feels like to be in such a position.
How to get a better response to your marketing by turning features into benefits
In this marketing article I am going to discuss the most important element of marketing - turning features into powerful product benefits. If you want to increase sales, you must focus on the benefits of your product, not the features...

Other product benefit Related Articles

Power Sales Words That Paint Powerful Pictures in the Prospectives Mind
I'm sure you've heard "Don't sell your product. Sell the benefit." But is that enough? Here's how to paint a picture in the prospect's mind that will grab him where it counts.

Free Advertising
Advertising your company is all about convincing consumers that your product has a benefit that will enrich their lives or solve one of their perceived problems. It can’t just communicate your product’s benefits. Instead, those benefits must be directly relevant to your consumers. But, how do you go about doing that in a way that doesn’t wind up costing you an arm and a leg? Is there a way to engage in free advertising or launching promotions that are both effective and within your budget? Yes, there is. Read on to find out how.

Buying the Benefits
The word benefit comes from two French words; bein or bon meaning well or good, and fit from faire or fait meaning to do or to make, so a benefit is what your product or service does that will fit well or do a good job for your prospect, in other words how well will your product/service fit your prospects needs.

Connect With Customers & Prospects on THEIR Terms to Increase Sales
Are you really speaking to your customers in ways that connect them to your products and servcies? Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven’t done this lately, take a moment to consider your customers. It’s super important. Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

How Does Your Service/Product Benefit Your Client?
In order to be successful with your marketing and sales efforts, you must be clear and confident in knowing, discussing, and delivering the benefits of your services or product. Many sales people and business owners know their facts and features very well. Unfortunately, those alone will not always lead to a sale. To ensure more sales, you must also be able to communicate the benefit of the product or service.
Funded Proposal – Focused, Qualified Lead Generation
So, you have a product or service you want to sell online. Great, congratulations! Now it’s time to get the word out so you can begin bringing in the cash. To jumpstart your sales and realize your true earning potential, a funded proposal is the best method for qualified lead generation. Many people believe that once their site is up their product will speak for itself. This is not usually the case. Those that are new to online businesses, as well as those with experience who find revenues beginning to lag can benefit from this type of marketing campaign.

5 Factors to Consider when Choosing the Right Target Market
I often see small businesses making the costly mistake of not having a clearly defined target market. They continually try to please everybody rather than focus on a narrower field to those who really will benefit from the product or service their business has to offer. Trying to please everybody usually ends up in pleasing nobody.
Smart Women Take Their Business Offline
This article is about creating an “offline” presence if you are a service provider. You are the product and people need to meet you, get to know you, get a feel for what you provide and how your service can benefit them.

Wondering What (or What Else) to Sell Online?
It's time to inject some life back into your business! There’s an art and a science that go into living the Product Sourcing Mindset, and anyone can use and benefit from this process – from beginning sellers to established etailers.

Successful Sales Tips for Beginners – Sales Tip #2
Until you determine whether an organization or individual can utilize and benefit from your product &/or service, they are a 'suspect'. You suspect they have a need that your product &/or service will fill. Your responsibility is to ask qualifying questions and listen closely to the answers. Then ask additional questions and continue listening before articulating how your product &/or service will provide value, increase productivity or efficiency. Until qualified, a ‘suspect’ is not a prospect. You cannot begin to even think your product &/or service will provide value without understanding the needs of the suspect. Develop questions providing information allowing you to quickly qualify or disqualify a suspect, avoiding wasted effort and time. If you disqualify a ‘suspect’, quickly shift the conversation (perhaps a referral partner?)
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