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The Law of Duality – In the Long Run, Every Market Becomes a Two-Horse Race
Early in the lifecycle of a product category, a product ladder with many rungs is created, explains Mike Farrell with aspenIbiz. This informative article provides examples of this law and suggests techniques and tools that Internet Marketing entrepreneurs are using to ensure brand You Inc and their product is among the top two brands of the product ladder since the market becomes a two horse race.
The Law of the Opposite - Your Internet Marketing Strategy is Determined by the Leader
One of the laws of marketing is the Law of the Opposite where your strategy is determined by the leader, explains Mike Farrell with aspenIbiz. This article provides examples of the Law of the Opposite and suggests techniques and tools that Internet Marketing entrepreneurs are using to ensure brand You Inc, and their product, does the opposite of the product leader to appeal to prospects and customers that do not want to buy from the leader on the top rung of the product ladder.
The Future of Business Intelligence: Did Gartner Get It Right?
On Friday's segment "Beyond Business Intelligence Technology: The Importance of Domain Expertise" I will be welcoming Oco's CEO William (Bill) Copacino who has authored 3 books and more than 150 articles on supply chain management, to discuss the transformational changes that are redefining our understanding of Business Intelligence.
Product/Service Acceptance, Success Beyond Statistics
The minute something new, exciting is introduced a few folks say it's going to take over the world in less than five years. After the second year of talking about, writing about the same thing the sucka only has 10% (or less) of the market. Obviously it's a dog, a miserable failure, a stupid idea the guys/gals never should have bothered to think about. What a dumb waste of your time, their money. So we scan the horizons for the next great thing and BAM!!! here it comes over the hill. Whooppee!!! Thank GAWD!!!! In less than five years.... Just doesn't work that way because: 1) mere mortals are slow and it takes them time to understand what it is, why they need/want it and 2) haven't even made good use of the last great thing. Wine, beer, heck good cheese need to age...so do good ideas.

The Retail Jungle…where visions become real! (Part 3)
Packaging / promotional plan/ unique selling proposition more information to think about when launching a new product!

The Retail Jungle…where visions become real (Part 2)
In site to what small business owners need to know about retail products and to prepare a launch of a new product
10 Quick Ways to Turn your Supply Chain into a Competitive Advantage
The three golden words in a Supply Chain are Talk (establish world class vendor management) Do (optimize internal processes) Deliver (exceed customer expectations)
Packaging: 10 Steps to a Better Process
Part of our success as a packaging design firm rests with our clients who have understood that good packaging is more than just good design-–you also need a good process. At JDA, Inc. Retail Ready Design,we have honed our retail packaging skills for over 15 years and we have over 20 packaging design awards to show for our efforts. Although there are many details that go into packaging, we have highlighted 10 items that, if incorporated into your current design process, will yield great results. For your project to be successful, you and your design firm must understand these process steps.
Is Your Sales Force a Dinosaur
As Rick Canada of Motorola puts it - “The traditional sales force is a dinosaur – a remnant of past success.” “Irresistible new forces are reshaping the world of selling. Sales functions everywhere are in the early stages of radical and profound changes comparable to those that began in manufacturing 20 years ago… But one change outweighs all the others. The meaning of selling itself is shifting. The very purpose of sales is being rapidly redefined.” - Prominent sales authority and author Neil Rackham

A profitable market
A profitable market has to be a hungry market. In other words, there must be sufficient demand for the product in place.

One way reciprocal link exchange theory.
One way reciprocal link exchange is a good initiative to get your website recognized and introduced to a certain group of visitors.But then how do you do it to proper effect.Here is a small trick.See who your competitors are.Look for the bigger competitor.Try finding out his linkings.

Position your brand as category leader
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.

Other product category Related Articles

Rent a Brand
Brand licensing has exploded in recent years. With licensing, the overhead and learning curve associated with launching a new brand are eliminated. Launching a product under a trusted name is also less risky than introducing a product on its own. According to Julian Clarkson, Strategic Planning Director at Mercier Gray, "A product launch under an existing brand is about three times more likely to succeed than a newcomer with the same product in the same category without the association with the existing brand."
Position your brand as category leader
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.
Factors to Consider Before Choosing a Franchise
Choosing the right franchising category is of utmost importance. You have to make sure that there’s enough demand for the service/product. Also, try to learn about the level of competition in that category.
The Law of Leadership
The key issue in marketing is not convincing prospects that you have a better product or service, explains Mike Farrell with aspenIbiz. The key issue is to create a category you can be first in ... hence the interest in "MyStory" marketing and that you are the category and you must be first in your category. Read this insightful article to learn that it is better to be first than it is to be better. Marketing is a battle of perceptions, not products.
The Law of Duality – In the Long Run, Every Market Becomes a Two-Horse Race
Early in the lifecycle of a product category, a product ladder with many rungs is created, explains Mike Farrell with aspenIbiz. This informative article provides examples of this law and suggests techniques and tools that Internet Marketing entrepreneurs are using to ensure brand You Inc and their product is among the top two brands of the product ladder since the market becomes a two horse race.
MLM Opportunity: A Good Opportunity
A product is suitable for MLM if it's a new product or falls into a new category that people are not yet familiar with. Innovative products have often used the MLM venue to enter the market. MLM products often represent a great leap forward in some way that calls for one form or another of consumer training. In the end, a company only survives if it has great products.

Your Hardware Selection Depends on
You would think as our technology becomes more advanced it would also become more simplified but that just isn't happening. We keep introducing new products (sometimes boldly called category killers) and then somehow people figure out how to add more features, more capabilities, more everything all to show you don't need the other guy's thing. Doesn't happen instead we have more -- of everything! We have more notebooks, more netbooks, more tablets, more smartphones, more plain old phones, just more!! So we get a bigger backpack and add the new category killer with the earlier category killers. All we have to do is figure out who's environment we're working in from time to time
How to Put Consulting into Consultative Selling
To describe a sales approach as "consultative" doesn't really explain it. It's a broad identifier, like saying someone is religious, which doesn't say what kind of religion. Saying you are a consultative salesperson is like saying you're in the category of "solution-oriented selling" vs. the category of "fast-talking carnival hawker." But that doesn't mean you know HOW TO DO it.
How Does Someone Actually Do Consultative Selling?
To describe a sales approach as "consultative" doesn't really explain it. It's a broad identifier. Saying someone is a consultative salesperson is like saying he's in the category of "solution-oriented selling" vs. the category of "fast-talking carnival hawker." But it doesn't tell you HOW TO DO it.

Biggest Mistakes When Pitching a Story
Pitching stories to the media is a skill that takes practice. Most PR courses don't teach pitching skills. It takes an understanding of the media, knowledge of the industry category your product or services is in, and some common sense. Here are the biggest mistakes PR people make when trying to get media coverage for their company or product.
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