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product concept Tagged Articles



Who's Driving Your Product?
Many businesses have sub-optimal marketing procedures in place and focus valuable effort on the 'symptom' of low revenue (i.e. low sales) rather than address the real 'cause' - poor marketing. Get some tips on how to stay in control of your product or service.

Other product concept Related Articles

When Marketing Goes Viral
Viral marketing is an extremely appealing concept to many marketers. Whether it is online or offline viral marketing we refer to, it is the very concept of having your product or service trip off the tongue of all would-customers without having to spend a small fortune.
3 Steps to Creating Your First Product
Do you have a great idea in your head for a product that you know is great? One that can help others in their businesses or life? Perhaps you feel you don't have the time or knowledge to take this great product idea to the next step. In this article Milana will share her secret to a simple three step process to making your concept a reality!
Lead Generation
From a marketing standpoint a good lead generation process can help a business better refine their demographic and enable them to better their marketing and sales strategy. Oddly enough there's a concept known as the rendezvous dilemma in which there are two parties- meaning the business and the prospective customer, seeking each other, but just can't seem to find one another. For instance, a customer in one region might be looking for a better product than the one they are able to get locally. A product or service might be exactly what the prospect is looking for, but because the business does not do any advertising in that specific area or have a marketing and distribution plan in place there, the customers are unaware of the product.
The Law of the Ladder – How Customers Make Purchasing Decisions
All products are not created equal so there is a hierarchy, or product ladder, in the mind of the customer that is used to make purchasing decisions, explains Mike Farrell with aspenIbiz. Read this insightful post to understand the power of the product ladder and how your prospects use this concept to decide which product information in your campaign to accept and which information to reject leading to a purchasing decision.
3 Reasons Why You Should Use Social Co-Creation To Develop Better Products
Despite the glistening hoopla surrounding the utility of social co-creation in building a robust consumer product strategy (CPS), companies are still not applying the concept to good effect.
The Customer Can't Say Yes When You Are Talking
It doesn't matter if you are selling a product, a concept or yourself. If you are sales person trying to sell the product or service, a husband/wife trying to convince your spouse, or an employee trying to convince your boss. The sooner we learn to shut up and listen, the faster we will get to the outcome we are looking for?

How to test product or service concept
Concept testing is most often used to test the success of a new product or service idea before it is marketed. The article discusses key components of concept testing via online research.
Product managers, Product Marketing and Management, Product Management
Product management is a well-understood concept every industry except technology. The role of product management varies from strategic to tactical. The strategic role of product management includes various activities including being the messenger of the market, delivering information to departments that need market facts to make decisions.

How necessary is product management
A good product manager has a very crucial role to play as product management is a position that holds many tasks starting from the inception to finalizing the product. Product management is an interesting concept necessary for understanding the correct way of managing all kinds of tasks related to products and ensuring a ready market for them. Product management is the activity undertaken to manage the products of a company throughout its lifecycle. For being able to establish a good market for the manager needs to be vigilant in all his endeavours like planning, development and marketing of products. Product management course is equipped with all the information that a product manager should have regarding establishing and maintaining a good market for the product. It is vital to learn the techniques of product management in order to a
iMarketing - Not an Apple product
iMarketing or Internet marketing is a concept that allows any organization to reach the end users by making the use of internet to advertise their product or to increase their product’s awareness.
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