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Are Multiple Supply Chains Important (Survey Response 5)
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Are Multiple Supply Chain Networks Important? (A PI Q and A)
I recently posed a question on the importance of Multiple Supply Chain Networks which, within a matter of several hours, elicited 14 responses from around the world. And while the majority of respondents felt that the findings from an ISM, CAPS and AT Kearney 2006 report were not indicative of general market sentiments, it nonetheless has proven to be an issue that is of considerable interest to supply chain professionals and academics. As a result, over the next week I will share the answers as well as corresponding discussion tracks starting today with the response from a Senior Director Supply Chain Operations in the Apparel & Fashion Industry in the United States.

Other product demands Related Articles

How to Write Order-Pulling Classified Ads
Classified ads are the ads from which all successful businesses are started. These small, relatively inexpensive ads, give the beginner an opportunity to advertise his product or service without losing his shirt if the ad doesn't pull or the people don't break his door down with demands for his product. Classified ads are written according to all the advertising rules. What is said in a classified ad is the same that's said in a larger, more elaborate type of ad, excepting in condensed form.

Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

What Do You Need? What Do You Demand?
It's remarkably easy to confuse 'needs' and 'wants' with 'demands'. Fulfilling our needs leads to progress; demands only lead to disappointment.
When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
Change Reiliency at Work
Change today happens rapidly. No longer are there short periods of change, followed by long plateaus of stability. Most of our lives today are a continual, unrelenting series of changes, with little time for self-renewal. Keeping you energized, optimistic and inspired in the face of change demands specific skills. You need to learn how to respond quickly and flexibly to new demands. These skills are called change resiliency.
The Corporate Training Challenge
- Published in CONCHIUS Newsletter 1 March, 2011. There are three fundamental demands on all corporate training and corporate education programs to create high performance in the workplace. The three training demands describe the purpose of all corporate training and directly influence all training design. Corporate trainers need to know and always strive to meet these demands.
Don’t Let your Smile Run Away from Your Face --- The Piano Man
There is a song called The Piano Man that uses the phrase - "The smile ran away from her face." That phrase reminds me of the look on many Sales Managers faces as they discuss sales training at their respective company. The least effective and the most expensive method of training sales people unfortunately is also the most common! Although a new sales person may have experience, simply providing product training for your line card is just not enough. The marketplace demands that sales people provide more than product knowledge, a product catalog and a price list. If that is the type of training you provide, chances are it is the root cause of management frustration, low productivity and high turnover not to mention lack of profitability. Training sales personnel appropriately can be expensive.

Go Ahead and Fire Your Customer
We wind up with unprofitable customers not because of the price we're charging them, but because of the intensity of their demands and requests. To be able to determine which customers need to be "fired," you must become more discerning of customers who place too many demands on you and/or other people in your company.

How necessary is product management
A good product manager has a very crucial role to play as product management is a position that holds many tasks starting from the inception to finalizing the product. Product management is an interesting concept necessary for understanding the correct way of managing all kinds of tasks related to products and ensuring a ready market for them. Product management is the activity undertaken to manage the products of a company throughout its lifecycle. For being able to establish a good market for the manager needs to be vigilant in all his endeavours like planning, development and marketing of products. Product management course is equipped with all the information that a product manager should have regarding establishing and maintaining a good market for the product. It is vital to learn the techniques of product management in order to a
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