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Social Media #5 - Show Me Your Story
Part 5 in social media tutorial
Isn't That Amazing!
TV pitchman follow a super-effective selling method. Learn exactly how their formula works. There's a sales lesson to be learned here.
Get Tuned In by Leaving the Office
I just started reading an advance copy of "Tuned In", a new book by David Meerman Scott, Craig Stull and Phil Myers that is due to hit stores in July. Tuned In offers up an in-depth six step process that helps businesses understand and connect with markets in order to provide products and services that customers really want. The first step in the process flushes out a point that I feel is very important to small business owners and managers: "The critical first step to becoming tuned in is to understand, in great detail, what existing market problems your organization could solve. The only way to accomplish this is to get out of your office."

Other product demonstrations Related Articles

Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
Overcoming the challenges of an ineffective RFP process: Improved collaboration through intelligence synchronization (QStrat Profile)
I have had close to 30 reader responses to my recent posts on the utilization of the RFP or e-tendering process for the acquisition of goods and services. While there have been successful demonstrations of its utilization relative to MERX (MERX: An Evolution to a Broader Market), and of course the Commonwealth of Virginia’s eVA program (Yes Virginia! There is more to e-procurement than software), the majority of respondents do not view the current process has being effective. (Note: links to the above referenced articles are available through the Web Resources section at the conclusion of this post.)

The Role of Celebrities in Advertising Techniques
Without endorsers, the product is lifeless and faceless. However, when endorsers become the advertising techniques used in introducing the product, then said product has brought to life. Moreover, if businesses use the face of famous celebrities, then the product has an instant fame and profits are expected to skyrocket.
The Law of Duality – In the Long Run, Every Market Becomes a Two-Horse Race
Early in the lifecycle of a product category, a product ladder with many rungs is created, explains Mike Farrell with aspenIbiz. This informative article provides examples of this law and suggests techniques and tools that Internet Marketing entrepreneurs are using to ensure brand You Inc and their product is among the top two brands of the product ladder since the market becomes a two horse race.
7 Biggest Mistakes Info Marketers Make When Creating a Product
Creating an information product is the first thing most people want to do when they start an online business. Information products have very low overhead, since they're developed electronically, and other than time for product creation and formatting, they are pretty simple to create. However, many people develop a product without doing any of the research necessary to determine the need for their product. Here are the 7 biggest mistakes information marketers make when creating a product:

Inspirational Leaders Play Show-And-Tell
The most inspirational leaders know how to lead by example, but beyond that, they are excellent show-and-tell masters. They are well beyond simply not letting their employees see them doing the wrong things... they take the time and initiative to show folks how to do the right things. They don't just give orders and advice, they also give demonstrations and training. They don't wait to be asked for directions; they're willing to jump in with examples....
Let Consumers Sample Your Brand - e-Sampling For Retail
E-sampling can be a great way to promote your business. By setting up a micro-site or page that focuses on your product, you will be sure to get the views you need to promote that particular product. When e-sampling, remember to include a coupon for use on the product after you have sent the sample. This will not only incentivize the product, but it will allow your potential consumers to know that your product is of value. Make the directions clear on how they will receive the sample and what the sample will include.
How necessary is product management
A good product manager has a very crucial role to play as product management is a position that holds many tasks starting from the inception to finalizing the product. Product management is an interesting concept necessary for understanding the correct way of managing all kinds of tasks related to products and ensuring a ready market for them. Product management is the activity undertaken to manage the products of a company throughout its lifecycle. For being able to establish a good market for the manager needs to be vigilant in all his endeavours like planning, development and marketing of products. Product management course is equipped with all the information that a product manager should have regarding establishing and maintaining a good market for the product. It is vital to learn the techniques of product management in order to a
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