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Don't SWAG Your SWOT!
Don't SWAG your SWOTs! Those SWAGs become corporate facts and drive your destiny!

How to get a better response to your marketing by turning features into benefits
In this marketing article I am going to discuss the most important element of marketing - turning features into powerful product benefits. If you want to increase sales, you must focus on the benefits of your product, not the features...
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

How to Set (and Get) the Right Prices
Which product feature of yours does every buyer ask about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.

Other product feature Related Articles

How to Set and Get the Right Prices
Which product feature of yours does every buyer ask about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.

Look for the Loose Brick
I hear salespeople say that speaking to a particular prospect was like "hitting a brick wall." The prospect's guard was up in full force. The prospect seemed to get bored or, worse yet, to actually become defensive or offensive, as the case may be, every time the salesperson mentioned a product benefit or feature. It pains me to hear this, as I've known exactly what it feels like to be in such a position.
How to Set (and Get) the Right Prices
Which product feature of yours does every buyer ask about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
A Few Dollars More - Value
"There is hardly anything in the world that some man cannot make a little cheaper, and the people who consider price only are this man's lawful prey." Attributed to English critic, essayist, and reformer John Ruskin (8 February 1819 - 20 January 1900), the topic of price has been discussed since the first purchase in history. In every economic climate, whether buying a product or service, price is a major factor in the decision and in a slumping or down economy, it usually is the only feature considered.

Feature/Benefit Selling Does Not Replace Effective Questioning
Executive Summary: Buyers are only concerned about product features that are relevant to their needs. Sales reps that focus on creating alignment with buyers, and avoid using a ‘feature dump’ as their primary means to sell, will connect with buyers. This is accomplished when reps focus on the unique capabilities of their product as the best means by which to improve the buyer’s current situation.
How Does A Call Center Utilize Call Forwarding
If you are using a telephone answering service, having a call forwarding feature activated on your phone lines is essential. The call forwarding feature allows you to automatically route calls going to your office to the call center who is knowlegable about your account and how to manage your calls.

You Are Not Amazon
Amazon.com moves a lot of product. It processes 24 orders every second. Its 76 million (and counting) unique visitors would make it the world's 17th-largest country, if it were a country. And just about every person I have ever interviewed for a usability study has mentioned using it. This success doesn't mean that it's always smart to copy from Amazon. It's still necessary to think critically about your content, audience, and goals before implementing any feature from another website, even proven leaders.
How to Use Kindle Text to Speech Feature on Your PC
Kindle's Text to Speech feature is a great option for Kindle users. However, there are some limitations on this feature. As a perfect and better replacement on PC, Text to Speech software can help you to avoid those limitations, plus more voices, more controls and more features.
Using Free Samples To Lift Retail Sales
Using free samples to lift retail sales is much different than giving away free product to drive foot traffic to your retail store. When you use product to drive foot traffic, that product can be anything so long as it grabs the customers’ interest. If you decide to use free samples to life retail sales, you need to feature products that you offer in your store to try and drive more revenue.

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