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How to Use Surveys to Gather Market Data and How to Analyze this Data
There are a few types of surveys that can help you gather data about visitors to your site: Website Intercept Surveys: Use these surveys to determine why a customer comes to your site. Give them a few seconds to look around, and then pop up a survey that asks them why they came to your site. What problem were they trying to solve?
Making It Easy To Buy From You
How intelligent retail design and branding can lead to more sales

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Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
Responsible Packaging Decisions - How Green Can Keep You Out of the Red
An article outlining a few brief ecological and social issues surrounding product packaging, and some benefits and advice for companies considering more environmentally friendly packaging options.
7th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
Salespeople love to present options. It makes them feel like they have more chances to win the business. It's such a popular approach that it's one of the few parts of the sales process that is universally accepted and named. You know it as Good, Better and Best. Companies actually have alignment on Good, Better and Best, sometimes using it in their retail stores and catalogs to provide category options. How many times have salespeople presented you with 3 options? Just last week, I was presented with 3 options at the Lexus Dealer where I got my LS460.
Self Employed Mortgage | Business for Self Mortgage | Alt-A | CMHC Self Employed Simplified
As the number of self employed Canadians grows, so do their options for obtaining a self employed mortgage. Traditionally, to obtain a no income verification mortgage, a virtually impossible down payment of 35% is required. Now there are other options with much more reasonable rates. Many times, business for self mortgages will require that you have at least two years of self employment tenure, but that is not always the case. Depending on how long you were employed and what kind of work you did before you became self employed, you may still qualify. Also, other options like an Alt-A mortgage, low doc mortgage, and stated income mortgage are all options for the self employed. If these options sound more manageable to you as a self employed Canadian looking for viable mortgage options, read on.
Business for Self Mortgage – See Your Options
As the number of self employed Canadians grows, so do their options for obtaining a self employed mortgage. Traditionally, to obtain a no income verification mortgage, a virtually impossible down payment of 35% is required. Now there are other options with much more reasonable rates. Many times, business for self mortgages will require that you have at least two years of self employment tenure, but that is not always the case. Depending on how long you were employed and what kind of work you did before you became self employed, you may still qualify. Also, other options like an Alt-A mortgage, low doc mortgage, and stated income mortgage are all options for the self employed. If these options sound more manageable to you as a self employed Canadian looking for viable mortgage options, read on.
Establishing an Outside Sales Force
This can be a daunting task for someone wishing to distribute a product. Enough cannot be said about the importance of establishing an outside sales force when it is used as a marketing tool for your product or service. There are a couple of options available to help you on your way though, and maybe a general understanding of how these things can operate will help you on your way. An outside sales force that is managed and operated by you is an exciting and challenging proposition. Qualified individuals for your outside sales force would have to show a proven track record..
0% Financing May Not Be The Best Deal
Auto makers try to entice vehicle buyers with fancy financing options like 0% deals. But, while these may look good, a car buyer should always properly compare all options as it is usually the options not being showcased that offers the best benefits.
Advertising: Free Samples For Retail Shops
The modern consumer has a virtually unlimited number of options when it comes to product selection. Whether it is through an online venue or on location at a physical retail store, customer options have never been greater. Luckily, all of these options have created at atmosphere of fickleness and uncertainty, with brand loyalty at an all time low. This creates the perfect opportunity for creative entrepreneurs to steal market share from their competitors, assuming they utilize the correct marketing method, such as offering free samples at a retail location.

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