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Turning Back Time: Biver’s Watches Make a Comeback
“We bought Blancpain at the end of 1981,” recalls Biver, “and started to develop the brand from zero in 1982 with the concept that we would never make a quartz watch, because we would stick to and develop only and exclusively the traditional watch-making art.”
More retail Jungle fever...Retailer’s vision …(part4)
What the retailer will be looking for when you present a new product.
Upselling with Complementary Items
Increase "same customer" sales with creative packaging and upselling with complementary items.
Branded Entertainment
A clear, concise, effective step-by-step guide on how you can efficiently, effectively embed your products in today's entertainment resources to enhance your firm's image and produce sales.

Other product placement Related Articles

What is Regulation D?
Regulation D 504,505,506: Private Placement Memorandums Overview
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5 Effective SEO Strategies for Top 10 Placement
Covers ranking methods that are the very foundation of long-term search engine placement. These Five Effective SEO Strategies provide incite on what is required to achieve consistent Top 10 Placement for your web pages in Google.

5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
The Job of Sales Must Expand
Sales is a needs assessment-problem discovery/solution placement model. We use relationships and industry knowledge and well-conceived product data to align with prospects to help influence them to choose us. Now, with technology, we have even more capability to offer product data and find our what’s happening with the buyer. The internet, e-marketing, webinars, websites, are offering buyers whatever data they may need to choose. With our fabulous technology, we can track them, cookie them, send them stuff, entice them with blog posts. But at the end of the day, until or unless they make a purchase, we’ve done it all for naught.
Creating PR Success Beyond Oprah
At least through the end of this year, Oprah will remain one of the prime jewels, when it comes to media coverage. But it is the combination of media coverage that creates an effective public relations campaign. It is not about one placement, even if that placement is on Oprah or the Today Show. It is about the long haul, about creating a sustained ongoing media presence.
Entrepreneurs wonder: Business Plan or Private Placement Memorandum to Raise Angel Investor Capital
Entrepreneurs wonder if they need to put a business plan together when they are selling equity and have a PPM, Private Placement Memorandum. Or, if they have a business plan do they need a PPM? Business Plans and Private Placement Memorandums serve two different purposes. One is used to build your business, one is used as a transactional document to sell a piece of your business. Read this article to learn the difference and how other documents are used in growing your business and raising capital

Follow the Leader, a Web Design Philosophy
In advertising there are a few principles which translate well to web design. Principles such as product placement, putting a product close to an industry leader etc. The Principle that will be gone over today is following the leader where the idea is to have a very similar name to a well known website and have the same kind of content. Following the leader is having the same design philosophy, implementation and a product. While the finished product should have several features to make it unique, it should not be all together different. Take search engines as an example. The leader is obvious, Google, who uses a very simple set up.
Make Money With Outdoor Billboards By Spotting Trends
One of the ways to make money with outdoor billboards is the ability to spot trends. When I mention trend spotting, I'm not talking about anticipating the future of the economy or the next big consumer product. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.
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