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product placements Tagged Articles



Close Encounters of the Product Kind
We're all saturated with ad messages. For those of us who are fast-forwarding through the commercials, advertisers were missing out on grabbing our attention. So, they found another way in.
Book Review: Buy-ology
Marketing is not yet a science, which means that there’s no guarantee that “if you take this action, you’ll get this result”. You may have a lot of anecdotal knowledge and strong hunches on what will get results. However, if you don’t understand how people react to your message, you are likely to be guessing.
Branded Entertainment
A clear, concise, effective step-by-step guide on how you can efficiently, effectively embed your products in today's entertainment resources to enhance your firm's image and produce sales.

Other product placements Related Articles

PR Performance You Should Expect
Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.
Which PR Judge for Yourself
Might be time to expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements.
Managers and PR One Thing is Clear
Because they are important, publicity placements are still part of the blueprint -- they just are not, and should not be the tail that wags the dog.
PR Focus on What Matters
Unfortunately, when your PR folks concentrate primarily on tactical fixes like publicity placements, at least be aware of what you are NOT getting.
A PR Surprise for Managers
Truth is, your PR budget can deliver results far beyond occasional publicity placements by embracing the kind of PR plan that persuades those important outside audiences to your way of thinking, and moving them to take actions that help your department, group, division or subsidiary succeed.
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too highYou have made the sale. Thats right. They are telling you The product you are selling satisfies all their needs he product solves their problems They love your product/service They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
>Free SEO Tip of the Day: SEO Keyword Tools for improving Search Engine Placements.
SEO Keyword Tools for improving Search Engine Placements
>Free SEO Tip of the Day: Web 2.0 Search Engine Placements for SEO
Web 2.0 Search Engine Placements for SEO
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