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What do your sales people really need to know and apply?
In today's market selling skills training does not equal product training or pressure tactics. If product training or pressure selling (the hard sell) are on the top of your sales training agenda or the only training you offer your sales people then you may want to rethink your sales training strategy. What is expected of sales people today by way of skillful thought and action goes way beyond the product or the hard sell. Let's first look at what clients want. This will then help us determine what sales people need to be able to do.
What do clients want?
Clients don't expect to be coerced, bullied, tricked or intimidated into buying. They don't expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!

Other product sheets Related Articles

Calvin Klein Bedding
There are some who would argue that your bed sheets are the most important part of your room. While soothing to the sleeper, they can also refresh – or damper – the entire room. That is why they come as varied as the people who buy them. From classic white to prints and plaids, bed linens range not only in colour and pattern but also in price. The untrained eye might not realize it, but the material quality and thread count of your sheets goes a long way in determining how much you’ll be paying for them. And, if you look at the upper end of that scale that is where you’ll find Calvin Klein bedding.

Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

Developing Sales & Marketing Materials for Overseas
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.
When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
The Bank of Japan will buy 1 Trillion Yen of Shares Held by Banks, But will it be enough?
The Bank of Japan is buying 1 trillion yen's worth of stocks from their banks to shore up their balance sheets and to encourage them to lend. But will it be enough? Read on...
What do clients want?
Clients don't expect to be coerced, bullied, tricked or intimidated into buying. They don't expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!
Melting the "ICE" Out of Price
Now, I've said this before - you shouldn't be positioning yourself solely on price. If your aim is to be the "Walmart" of your niche, then by all means, slash those prices. For the rest of us, we need to take a good hard look at our sales letters, our sell sheets, and our pitches.
Could the World Cup Be Telling Us Something?
In this World Cup (circa 2010), the countries struggling on the field are the same countries struggling with their disastrous balance sheets and bloated entitlement programs, suggests Mike Farrell with aspenIbiz. Read this short post about taking a few pages from the playbooks of the more effective teams on the field which are from developing nations with strong economic growth and stable balance sheets.
An Intelligent Contact Sheet
The field of marketing automation would like to get the right data, at the right time, to prospects who sign up on contact sheets. But with the available technology, it’s not possible.
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