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Today's PROFESSIONAL SALES PERSON Versus THE AMATEUR
I often ask in our sales workshops, “What’s the difference between a professional and an amateur”? If I get blank looks I’ll ask, “How about a professional golfer versus an amateur golfer?" "Or a professional actor versus an amateur actor?” So how about a professional sales person versus an amateur sales person. That always seems to get a response...

Other professional actor Related Articles

Use The Difficulty
Michael Caine had this to say about something memorable that he learned as a young actor:

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Practice Uncommon Appreciation
If asked, could you name the five wealthiest people in the world, or five people who have one the Nobel Prize, or the last five Academy Award winners for best actor and actress? The point is, none of us remembers the headliners of yesterday. When the applause dies, the awards tarnish, and achievements are forgotten, no one cares about who won which award.

Preface: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
The main theme for the programme of work 2001-2002 at the Development Centre was Globalisation and Governance. Multinational enterprises (MNEs) are a key actor of globalisation and also raise numerous governance issues. Accordingly, their role in poor countries has always interested the development community

What's Your Motivation?
It's become a joke to wonder "what's my motivation?" like an actor, when we have something in front of us to do and just can't seem to get it done. We may complain that we just can't get motivated to do something.

In Your Shoes
Ever wish that you could have the lifestyle of someone you truly admire? Perhaps it’s the lifestyle of the “rich and famous” like a movie star, or a singer? How do you think people would react if one day you decided to start acting like a “diva extraordinaire,” or a megastar actor? My guess is that your family might want to have you admitted for observation. Would the ramification be any less serious if you instead decided to imitate your next door neighbor or business mentor?

Today's PROFESSIONAL SALES PERSON Versus THE AMATEUR
I often ask in our sales workshops, “What’s the difference between a professional and an amateur”? If I get blank looks I’ll ask, “How about a professional golfer versus an amateur golfer?" "Or a professional actor versus an amateur actor?” So how about a professional sales person versus an amateur sales person. That always seems to get a response...

Havens From Hypocrisy
Many wonder why the late British actor, author, and raconteur David Niven was never knighted. After all, many show business people of far less distinction got their “Ks” – indeed, these days it seems every so-called “celebrity” gets one if he lives long enough.

Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.

Why mature age Australian Consumers? Because that's where the money is!
When infamous felon Willie "The Actor" Sutton was asked why he robbed banks, he replied by stating the obvious - "because that's where the money is!". That reply is equally obvious, and accurate, whenever a business owner or manager asks why their business should target mature age Australians - "because that's where the money is!".

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