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How to Get a Standing Ovation
When I started public speaking in about 1986, I was deathly afraid of public speaking--for one thing, working for the division run by Steve Jobs was hugely intimidating: How could you possibly compete with Steve? It's taken me twenty years to get comfortable at it. I hope that many of you are are called upon to give speeches--it's the closest thing to being a professional athlete that many of us will achieve. The purpose of this blog entry is to help you give great speeches.
All the Way in the Game
What would happen if you played your game 100%? This article is going to give you an awakening like you've never had before.
The Credibility Challenge: 7 Ways to Boost Your Credibility Online
Learn how to use Credibility indicators to improve your online presence and convert more sales. Also includes ideas on ways to boost your own credibility both online and off.

How to be an elite Sales-Athlete
I call anyone serious about selling a 'sales athlete'. If you look at elite athletes, many if not all, seldom step outside the realms of what they do best. It's very hard to achieve an elite level in life, sport or selling - multi-tasking. In particular if multi tasking requires a completely different or contradictory set of skills.

Federer’s fifth-set stumble at the Australian Open
Confidence and skill are the by-products of a trusting mindset
THE THREE R’S OF SERVICE BRANDING: REACH, RECOGNITION, AND REPUTATION
By Robert Croston Think about your most recent branding campaign. Were your television ads as successful as you'd like them to be? Perhaps the billboards didn't create the recognition that you were looking for, but your online ads on Yahoo! and AOL worked quite well. Did you pick the right professional athlete to represent your firm's services? If you're reading this far, and you work at most service businesses, you probably think I'm nuts. You don't do any of this. Well, maybe you're a big firm and you do (kudos to you), or you've tried something here and there. But in most of our service business realities, advertising-as-a-primary-branding-vehicle is not the norm. And it shouldn't be.

Other professional athlete Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

How to Get a Standing Ovation
When I started public speaking in about 1986, I was deathly afraid of public speaking--for one thing, working for the division run by Steve Jobs was hugely intimidating: How could you possibly compete with Steve? It's taken me twenty years to get comfortable at it. I hope that many of you are are called upon to give speeches--it's the closest thing to being a professional athlete that many of us will achieve. The purpose of this blog entry is to help you give great speeches.
Who’s Coaching You on Your Path to Success?
You would never expect an athlete to reach the Olympic Games without a world-class coach. Nor would you expect a professional football team to enter the stadium without a whole team of coaches – head coach, offensive coach, defensive coach, and a special teams coach. Well, today, coaching has moved into the business and personal realm to include coaches who have succeeded in your area of interest – and who can help you traverse this same path or even one far greater.

THE 5 REASONS SUPERSTAR ATHLETES' HAVE A SECRET WEAPON-AND WHY YOU SHOULD TOO!
Question: What is the one thing Superstar Athletes have in common? Answer: A COACH ! Actually, they have a number of coaches, as well as advisors, to handle the different aspects of their personal and professional lives. Can you image Derek Jeter doing his taxes, negotiating his contract, or acting as his own financial expert? I'm not saying Jeter's not informed, what I am saying is that he hires experts, so he can focus on and practice what he does best: play baseball. If you want to play in the "big leagues" and build a superstar business, do what professional athletes do: get coached. Professional athlete or small business owner, here's what a coach can do for you:

How To Hit The Clutch Shots
I've known Jim Citrin for a number of years, and he is truly extraordinary as is his newest book, The Dynamic Path. Jim is one of the most powerful headhunters in the world and the most caring and generous of souls I have the honor to call a friend. A real Renaissance man. An athlete and a scholar, Jim gives us the formula for transitioning from struggling individual to legacy-creating professional and society contributor. In my own life, I have truly seen the wisdom of Jim's words. Now you can, too.

THE THREE R’S OF SERVICE BRANDING: REACH, RECOGNITION, AND REPUTATION
By Robert Croston Think about your most recent branding campaign. Were your television ads as successful as you'd like them to be? Perhaps the billboards didn't create the recognition that you were looking for, but your online ads on Yahoo! and AOL worked quite well. Did you pick the right professional athlete to represent your firm's services? If you're reading this far, and you work at most service businesses, you probably think I'm nuts. You don't do any of this. Well, maybe you're a big firm and you do (kudos to you), or you've tried something here and there. But in most of our service business realities, advertising-as-a-primary-branding-vehicle is not the norm. And it shouldn't be.

Four Levels of Coachability
Have you noticed that there is not a single top-level professional athlete that does not have a coach? It's obvious, isn't it? In order to become a champion - to excel - it is necessary to be coachable. But, did you know that there are four distinct levels of coachability? If you are a leader, you will want to know this.
Sports Psychology
When the chips are down, the athlete often cannot share his/her inner fears, anxiety and anger issues with the coach or their parents. Now the athlete has a new ally…the professional Sports Psychologist (also referred as the professional Sport Psychologist).
Athletes and Sports Psychologists
When the chips are down, the athlete often cannot share his/her inner fears, anxiety and anger issues with the coach or their parents. Now, the athlete has a critical ally…the professional Sports Psychologist (also referred as the professional Sport Psychologist).
How To Challenge Your Competitors and Win New Business
Business presenting is a lot like professional sports. To challenge your competition, you must know everything about your opponent. How can you go into each presentation as prepared as a prize athlete? Find out here.
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