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How to Make Money By Writing Your Own Part-Time Website
Nick Usborne, web copy expert and author of "How to Write Your Own Money-Making Websites" explains why it's so simple to make money from a website talking about something you love.

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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Creating Twitter Backgrounds for Twits And Other Self Acknowledged Dum-Dums
The Only 3 Things You Really Need To Know: 1. What makes a good background? 2. Technical stuff. 3. How to upload your background.
Media Relations Training Should Focus On Knowing What Motivates Reporters
Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success.

Why employers need to perform employment screening background checks on attorneys, doctors and other regulated professions
A story “ripped from the headlines:” demonstrates why law firms need to perform background checks on lawyers and provides valuable lessons on the value of due diligence in hiring in all regulated professionals. Just because an applicant has a professional license does not mean an employer should let their guard down. Even if employers believe that when hiring regulated professionals there is less chance a background check will reveal something negative, the harm a professional can do is substantial.

Video Marketing Consistency
Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.
Avoid These Employment Background Check Mistakes
Employment background checks are a valuable tool for organizations that compete on the quality of their workforce. Yet with increasing legislative control and legal attention around employers' use of background screening due to incorrect or inappropriate use of background checks to inform their hiring decisions, employers must pay close attention to the process. Find out the most common employment background check mistakes and learn how to avoid them.
The Background Credit Check Under Fire: Fair or Not?
The use of background checks and specifically background credit checks has been under intensifying debate among national and state officials causing some to believe the use of credit checks should be more severely restricted or banned altogether.

Background Screening Terminology
Dealing with an expert background screening company (and other specialized vendors) can sometimes mean you’ve got to learn a whole new set of “lingo”. To help you out, this article outlines some basic employment background screening terminology.
Where Do You Stand on Employment Background Checks?
An employment background screening program must always balance the employer’s “need to know” with the fair employment rights of employees. The challenge is how to avoid discrimination while meeting the due diligence requirements the role or position requires. Clearly we can’t have it both ways. We can’t neglect to check the backgrounds of our workers, especially in sensitive positions, yet we also cannot use background checks in discriminatory ways.
PEO's Help with Small Business Background Screening
As a small business employer it can be very difficult in finding the safe and productive employee that your business needs to thrive in today’s market. One of the most successful ways to make the hiring process safer is by using a background check. A PEO, or Professional Employer Organization, can assist you during this process.

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