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professional buyers Tagged Articles
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How To Avoid The most Costly Mistakes Most People Make When Negotiating -- Part 1
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| A fantastic insight into the major errors we all make when negotiating. A must read if you are involved in sales or business. Look out for Part 2 as well. |
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Other professional buyers Related Articles
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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
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| Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force.
Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services.
My top ten tactics for marketing professional services are:
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This is a Sales Emergency & You Can Win
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| Yes, there is a sales emergency occurring right now all over the world. Buyers are holding on to their purses like their first born child. It would be easier to get Fort Knox to open the door for you than to get buyers to agree to a purchase. |
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As the Banks are tightening lending, Seller financing may be a great option to finance a business acquisition.
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| Since the start of the financial crisis last year, banks have stopped extending credit for virtually any loans including SBA type loans. It is very difficult for business buyers to get approved for financing, even buyers who have excellent credit, money down and collateral, which are the three major requirements. Of course this environment won’t last, but in the mean time there is a solution for both buyers and sellers and that is Seller Financing. |
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Mars and Venus Part I. Sales people are from Mars, Buyers are from Venus - Introduction
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| Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous.
This series of articles, will take you inside the mind of buyers, to help you fulfil their needs, to create successful commercial relationships. Buyers, like sales people, are also focused on WIIFM, What's in it for me. |
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Stop selling! Satisfy the Four Universal needs of Buyers, and They will buy!
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| Let’s face it, people buy from people, particularly people they trust and like – people who remind them of themselves. People that they can trust. Therefore it is important for you, as a sales professional, to be aware of and to understand the universal needs of buyers.
The competencies of sales professionals are numerous but boil down to human interaction, communication and relationship building. You, as a sales professional, needs to establish rapport and build trust, to communicate effectively and to develop and maintain lasting relationships, if you are to succeed in the sales profession.
In order to build a long-term relationship, you as a sales professional, must first establish |
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Want to UP Your Bottom Line Quickly in Today’s New Economy of Buyers?
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| Sales Are Flat-Lined, Buyers are Slow to Buy, Sales Cycles Are Too Long, Lost Control of the Sale Process, Bottom Line is Behind Projections…
If this is true, you must appreciate that sales revenue is the life line to your bottom line. Without buyers, there are no sales. Without sales, there are no revenues. The world revolves around sales, but more importantly, it now needs to revolve around buyers. Buyers are everywhere. What are you doing to help them buy?
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Feature/Benefit Selling Does Not Replace Effective Questioning
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| Executive Summary:
Buyers are only concerned about product features that are relevant to their needs. Sales reps
that focus on creating alignment with buyers, and avoid using a ‘feature dump’ as their
primary means to sell, will connect with buyers. This is accomplished when reps focus on the
unique capabilities of their product as the best means by which to improve the buyer’s
current situation. |
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The importance of choosing the right buyer when selling your business
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| Although it may seems as a heavy task, finding the perfect buyer for your business is actually very easy. If you know what you are doing and where to search for those buyers, that is. For everybody who works as a professional business broker like we do the number of the potential perfect buyers for your business is simply amazing. Potential business buyers that would be perfect for buying your business are all around us and we find them for folks just like you every single week. Now, keep in mind, this is not a sales pitch, but just an explanation of the benefits of working with a quality business brokerage firm who wants the best for both the buyer and the seller. |
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When selling my business - The importance of choosing the right buyer for your business
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| Finding the perfect buyer for your business when you sell it -is actually very easy. If you know what you are doing and where to search for those buyers, that is. For everybody who works as a professional business broker like we do the number of the potential perfect buyers for your business is simply amazing. Potential business buyers that would be perfect for buying your business are all around us and we find them for folks just like you every single week. Now, keep in mind, this is not a sales pitch, but just an explanation of the benefits of working with a quality business brokerage firm who wants the best for both the buyer and the seller. Because if we find the perfect buyer and connect him to you as the business seller it’s a win-win case for everybody involved, you as a business seller, potential buyer. |
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The Nine Types of Art Buyers
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| Personalities, fascinating stuff. Art buyers are perhaps the most unique of buyers. Art buyers are exciting people who want the best for themselves. Understand them and you will win them over. Pay no attention to their uniqueness and you could lose your sales. Everyone, especially art buyers, wants to be understood. |
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