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THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

Take Your Business to Where It Has Never Gone Before By Using a Business Coach or Executive Coach
To do you want sustainable business growth? Maybe you need to learn the value that business coaches bring to the table.

Other professional colleagues Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Lesson #5: Trust Your Gut
When Cowell first started out at BMG, he wanted more than anything to produce a hit and prove himself to be a valuable contribution to the company after years of rejection by the industry. Oddly enough, he decided to look in the direction of professional wrestling. His colleagues thought he was crazy, but Cowell had a hunch that if young boys would pay to watch professional wrestling and buy all the related merchandise, they would surely also buy a WWF-themed record sung by the superstar wrestlers themselves.

Equity Financing
Most small or growth-stage businesses use equity financing in a limited way. As with debt financing, most of the time additional equity comes from non-professional investors such as friends, relatives, employees, customers or industry colleagues.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

Leverage Your Business Lunches To Maximize Your Sales Results
Do you need to meet potential customers (a.k.a. prospects), potential qualified clients, colleagues, current customers, vendors, or strategic partners for lunch? Is your goal to get in and out? As a sales professional, do you arrive a little earlier or a little late to avoid the noon hour rush? Have you ever considered that this might be negatively affecting your sales results?
Writing Tip: Follow basic email etiquette for greater productivity
Poorly written emails today suffer the same consequences as poorly written memos and letters of earlier times. So, when writing emails to your colleagues and clients, remember to create a professional image by following these simple guidelines. As you do, you will help others meet important deadlines and keep projects on target.

Final Exam
I believe among the most valuable traits of any human being is the ability to honestly, objectively, and realistically assess themselves. It is easy to look at friends, neighbors, and colleagues and judge their success in their personal or professional lives. This ease in judging others comes from our tendency to look at everyone else's actions and results while only viewing our own intentions. We all start out with great intentions that can often become an excuse when we fail to perform.

Build Your Business with Networking
Being successful in business is less about having all the answers yourself than knowing where you can access expertise. Since you can't know everyone, you often rely on your friends or trusted colleagues for referrals, which is where your professional network comes in handy.

Your Career, Your Responsibility - Individual Branding
Individual branding is critical if you want to progress your career - who’s in control of your reputation at work - you or your colleagues? If you don’t take a proactive approach to building your personal brand in the workplace, you’ll soon find that others do it for you. Whatever you want your reputation to be, you need to have a plan of action in place so that others perceive you in this way. If you sit back and do nothing your colleagues will either consciously or sub-consciously pigeon-hole you. And once you become known as a certain ‘type of person’ it’s difficult to change the way others think of you.
How to Differentiate Yourself and Stand Out in Your Market Place
If you work in a large organisation it can be hard to differentiate yourself from your colleagues in order to progress your career. How you handle your personal reputation will go a long way into shaping how you’re perceived by colleagues and management in your workplace. For many people a job is just a job. If you’re keen to get ahead and be noticed by the people who matter, you need to demonstrate that you have rare qualities.
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